Peter Wallis

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Peter Wallis, AKA Peter York

Peter Wallis was co-founder of management consultancy SRU alongside businessman and political networker Dennis Stevenson. SRU is the firm who hired Peter Mandelson as a consultant for between 1990 and 1992.[1] Wallis was appointed Chairman of the Department of Trade and Industry Committee examining the future of leisure in the UK as part of the British Government’s ‘Foresight’ initiative in 1994.[2]. Wallis was also chairman of Hydra Associates between 1987 and 1999[3]. In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co[4].


Peter York

Peter Wallis has featured more in the public eye under his pseudonym Peter York. From writing the Sloane Ranger Handbook and being Style Editor of Harpers & Queen for 10 years, to financing The Modern Review. York co-authored Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ magazine and Management Today.

Affiliations

Department of Trade and Industry | Britain Abroad Task Force | Hydra Associates | Tate Gallery | MFI Plc | St. Marylebone Society | Dunhill | Waterford | Harpers & Queen | World of Interiors | The Economist | The Financial Times | Jaegar | Tiffany | Mont Blanc | Liberty | Coutts & Co

Publications

  • Style Wars (1980)
  • The Official Sloane Ranger Handbook (1982)
  • Peter York's Eighties (1995), co-authored with Charles Jennings
  • Dictators' Homes (2005)
  • Cooler, Faster, More Expensive: the Return of the Sloane Ranger (2007), with Olivia Stewart-Liberty.

Notes

  1. ↑ Peter York, Biography, The Frieze Foundation, Accessed 07-August-2009
  2. ↑ Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
  3. ↑ Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
  4. ↑ Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
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