Liisa Uusitalo
Contents
Background
Liisa Uusitalo is professor of marketing at the Helsinki School of Economics, Finland.
Biographical Information
History
PhD (Econ.), Helsinki School of Economics 1979
Current activities
Uusitalo research interests include
- Consumer behavior
- Consumer culture
- Environmental behavior
- Social determinants of consumption
- Marketing communication
- Marketing of cultural organizations [1]
Views
Affiliations
- Member of the Advertising Education Forum, Academic Network[2]
In reply to an email inquiry regarding her AEF membership Uusitalo stated, "Obviously I am on their list of academic researchers who have studied advertising and children, but i have not so far given any information on my publications to the list, because this is not my major field of study, and I have the necessary contacts by attending the conferences. It is not really a formal membership, but very informal network. I have probably answered yes when being asked if I wish to have information on the topics advertising & children. I have probably become listed in association of some conference (probably at one of the conferences at the Copenhagen Business School on advertising research)...Very seldom they send aan information letter, I can’t remember the last time... I have never heard about any events organized by the network." [3]
Publications, Contact, Resources and Notes
Publications
Contact
- Address:
- Phone:
- Email:Liisa.Uusitalo@hse.fi
- Website:
Resources
Notes
- ↑ HSE Liisa Uusitalo, accessed February 9 2009.
- ↑ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
- ↑ Email correspondence between Liisa Uusitalo Borch and David Miller January 9-12 2009.
