Kara Chan

Background

Kara Chan is Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University.

She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia.

Biographical Information

Current activities

Chan's research focusses on Hong Kong and China's consumer behaviour and social impact of advertising.

Affiliations

• Member of the Advertising Education Forum, Academic Network

Publications, Contact, Resources and Notes

Publications

• Moon Y.S., Chan, K. Advertising appeals and cultural values in television commercials: a comparison of Hong Kong and Korea, International Marketing Review, 22(1), 48-66, 2005.
• Chan, K, Chan F., Information content of China’s TV advertising: An update, Asian Journal of Communication, 15(1), 1-15 , 2005
• Chan , K., Mc Neal, J., Chinese children’s attitude toward television advertising: Truthfulness and liking, International Journal of Advertising, 23, 337-359, 2004
• Chan, K. Material world: attitudes towards toys in China, Young Consumers, 6(1), 54-65, 2004.
• Chan , K., Mc Neal, J., Advertising to children in China, 206 pages, Hong Kong: the Chinese University Press, 2004

Contact

Address:

Phone:

Email:karachan@hkbu.edu.hk

Website: