Julia Thorold
Julia Thorold was whisky firm J&B's sponsorship and public relations manager - at least between 1991 and 1996.
Thorold is well networked in the drinks industry and appears to move in elevated social circles being present at the memorial service for Geoffrey Jameson along with a representative of the Queen, where 'members of the livery' came from various representatives of the drinks industry, Eton college and Boodle's club.[1] She is a director of the Keepers of the Quaich and organisation positively stuffed with members of the Scottish titled class.
Marketing whisky as 'rare'
- Earthwatch's relationship with another of its cause-related marketing partners is rather different. At first glance it's harder to see what connection there is between the whisky giant Justerini & Brooks and its Care For The Rare global conservation programme. "The link-up came first of all from the fact that this was an area we identified as being of special concern to our customers," explains J&B's sponsorship and public relations manager, Julia Thorold. "We are very much an international brand, so we wanted to support charities that would truly have international appeal. "But we do look at this as part of our overall marketing strategy and that means we expect to get a return on our investment." J&B has so far contributed around pounds 500,000 to conservation projects including Earthwatch. "The crucial thing for all business looking to invest in cause- related marketing, is that both sides know what they expect from the tie-up - charity and business. And charities shouldn't be frightened of business talking about the relationship in marketing terms because if the deal is working for them it is much more likely to survive the economic bad times than if it's just a whim of the chairman or a connection without tangible benefit."[2]
Affiliations
- Keepers of the Quaich, director (circa 1996-2003)[3]
- International Trust for Nature Conservation, Chairman[4]
- Endangered Species of Malawi, 'our financier', 'honorary member to the J&B circle' [5]
- Ncjima Trust Registered Charity No: 1072974 (Malawi) Donated in 2007.[6]
Contact
(circa 1991) Justerini & Brooks Marylebone Road London NW1[7]
Notes
- ↑ The Times April 27, 1996, Saturday Mr Geoffrey Jameson SECTION: Features
- ↑ Cause Related Marketing: When opposites attract Independent, The (London), May 11, 1998 by Richard Cook
- ↑ Scotland on Sunday June 22, 2003, Sunday OH NO, MINISTER! CHEEKY SIR MUIR PUTS THE BOOT IN BYLINE: Jeremy Watson SECTION: Pg. 8
- ↑ http://www.itnc.org/ITNCleaflet.pdf
- ↑ http://www.rhino.malawi.net/Membership2.htm
- ↑ The Nchima Trust THANK YOU ALL FOR YOUR SUPPORT WITH DONATIONS DURING 2007, accessed 18 November 2008
- ↑ Marketing April 25, 1991 Letter: Scotch whisky, with a hint of Italy BYLINE: From JULIA THOROLD LENGTH: 74 words
