Media House International Limited
Media House International is the PR agency created by Jack Irvine, a former editor of the Scottish Sun. Media House came to national attention when running the 'Keep the Clause Campaign' (against the repeal of Section 28 / Clause 2a, preventing local authorities teaching school children about the acceptability of homosexuality) on behalf of Stagecoach tycoon Brian Souter in 2000.
Media House targetted their campaign at the tabloid press in Scotland (supported by an expensive billboard advertising camapign across the country), almost entirely avoiding television news and current afairs, as they believed staff at both BBC Scotland and STV to be sympathetic to liberal, politically correct, causes. The campaign was a political success in that it forced the Scottish Executive to issue a policy u-turn and promise that official guidance would be given to local authorities on how homosexuality copuld be treated within the curriculum.
Media House also ran the campaign on behalf of the Countryside Alliance to resist the fox hunting ban in Scotland.
Media House have not always worked in opposition to Scottish government. At the behest of the former Secretary of State for Scotland, Michael Forsyth, Media House handled the Scottish Office’s PR and public affairs campaign to secure the release of two Scottish nurses accused of murder in Saudi Arabia. In 1996, Media House recruited David Whitton from Scottish Television to head its public affairs division. Whitton’s later appointment as Donald Dewar’s official spokesman, and thereafter his return to PR consultancy is symptomatic of the connectedness of the worlds of media, politics and advocacy in Scotland.
Jack Irvine described his apporach to Scottish political campaigning in 2001 as:
'Because the media is a very, very closed shop up here and [Media House] are fortunate or unfortunate enough to have been involved in it for all our lives, and you cannot do one [campaigniong]without the other [contacts]. I mean you could present the most brilliant public affairs case you want, but if you can’t get the editors convinced of it, you’ll lose it ... I go into clients now and say we come at it from two levels, the political/intellectual level and we have the guys who go in with the boots on and kick politicians brains out.'
