EWatch
eWatch, acquired by PR Newswire in 2000, was founded in 1995 as an automated service to monitor Web sites, chat rooms, Usenet groups, Web publications, online service forums and investor message boards for mentions of a specific organization, issue, product or service. eWatch also monitors for mentions of an organization’s peers and/or competition, and includes audience numbers to help communications professionals determine the impact of their media relations campaigns.
Today, eWatch monitors more than 11,000 print and 12,000 online news outlets, including blogs, for company mentions.
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Notes
James M. Alexander, Co-founder, eWatch, Inc. and James E. Lukaszewski, APR, Fellow PRSA, Chairman 'Counteracting Anti-Corporate Activism On the Web, in the Streets, Against Individuals', prepared for PRSA World Congress 2000, October 23, 2000 • 10:30 a.m.
