Centre for Economics and Business Research

Centre for Economics and Business Research (CERB), established in 1992, describes itself as an independent consultancy that specialises in business and public interest research providing "analysis, forecasts and strategic advice to major UK and multinational companies, financial institutions, government departments and agencies and trade bodies" . The group is an economic think tank and forecaster, specialise in providing business forecasts and related services. CEBR is the leading forecaster of local economies in the UK, running the LCCI/CEBR London Economy Model

Alcohol Industry Work

In June 2009 CERB published a report commissioned by SABMiller to assess the economic impact of minimum pricing for alcohol by unit. The move towards minimum pricing has been put forward by the Scottish Government and is being increasingly supported in England, as one, of a range of measures thought effective in tackling alcohol related harm. CERB found no economic basis for the introduction of minimum pricing per unit of alcohol and interestingly extended their critique to question the established evidence base that supports the policy

Directors

• Douglas McWilliams Director, CEO and (holds 40.12% of CERB shares)
• Ianthe McWilliams Director (holds 40.12% of CERB shares)
• John Duff
• Kevin Mahoney
• Michael McWilliams
• Martin Piers

Staff

• Mark Pragnell

Affiliations

Asda SABMiller