Difference between revisions of "Incorporated Society of British Advertisers"
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| + | ISBA was founded in 1900 by seven of the country's biggest advertisers to push independent auditing of newspaper and magazine circulations, and was fundamental in the eventual creation of the [[Audit Bureau of Circulations]] (ABC). Today, it has over 400 members including 27 of the UK's top 30 advertisers by spend, and an annual budget of £2m.<ref> Marketing Week, July 20, 2006, TRADE BODIES - LEADERSHIP CONTEST; At your service, via Nexis UK, accessed 23rd May 2008 <ref/> | ||
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| + | In 2006 [[Malcolm Earnshaw]] steped down as director- general of the Incorporated Society of British Advertisers (ISBA). The process of appointing a replacement involved ISBA setting up a three-man committee to draw up a shortlist of candidates. The committee consisted of [[Chris Searle]] of [[Bacardi-Martini]]; [[Raoul Pinnell]], chair-man of [[Shell]] Brands International; and [[Phil Smith]], commercial and operations director of [[Camelot Group]]. <ref> Marketing Week, July 20, 2006, TRADE BODIES - LEADERSHIP CONTEST; At your service, via Nexis UK, accessed 23rd May 2008 <ref/> | ||
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==Affiliations== | ==Affiliations== | ||
*[[Mediasmart]] | *[[Mediasmart]] | ||
Revision as of 10:16, 22 May 2008
ISBA was founded in 1900 by seven of the country's biggest advertisers to push independent auditing of newspaper and magazine circulations, and was fundamental in the eventual creation of the Audit Bureau of Circulations (ABC). Today, it has over 400 members including 27 of the UK's top 30 advertisers by spend, and an annual budget of £2m.<ref> Marketing Week, July 20, 2006, TRADE BODIES - LEADERSHIP CONTEST; At your service, via Nexis UK, accessed 23rd May 2008 Cite error: The opening <ref> tag is malformed or has a bad name
In 2006 Malcolm Earnshaw steped down as director- general of the Incorporated Society of British Advertisers (ISBA). The process of appointing a replacement involved ISBA setting up a three-man committee to draw up a shortlist of candidates. The committee consisted of Chris Searle of Bacardi-Martini; Raoul Pinnell, chair-man of Shell Brands International; and Phil Smith, commercial and operations director of Camelot Group. <ref> Marketing Week, July 20, 2006, TRADE BODIES - LEADERSHIP CONTEST; At your service, via Nexis UK, accessed 23rd May 2008 Cite error: The opening <ref> tag is malformed or has a bad name
