Difference between revisions of "CMS Strategic Limited"
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Latest revision as of 12:48, 13 February 2026
British communications consultancy specialising in defence and security
| CMS Strategic Limited | |
|---|---|
| Trade name | None |
| Type | Private limited company |
| Founded | 8 July 1999 |
| Founder(s) | Nicholas Henry Johnstone |
| Defunct | No |
| Headquarters | London, England |
| Industry | Public relations, communications |
| Services | Media relations, government relations, reputation management, business development support |
| Parent | {{{parent}}} |
| Subsidiaries | |
| Homepage | cmsstrategic.com |
CMS Strategic Limited is a British communications consultancy specialising in public relations for the defence, aerospace, and security sectors.[1] Founded in 1999, the firm provides services including media relations, government affairs, crisis communications, and reputation management to clients in the defence industry.[2] It has been involved in controversies related to its representation of Elbit Systems, a major supplier to the Zionist regime's military.[3]
The company is headquartered in London and emphasises its commitment to the UK Armed Forces Covenant, employing individuals with military backgrounds.[1] CMS Strategic operates with a small team focused on bespoke campaigns for prime contractors, SMEs, and supply chain members in defence.[4]
History
CMS Strategic was incorporated on 8 July 1999 as a private limited company in England and Wales, with company number 03803549.[5] Initially directed by Nicholas Henry Johnstone, the firm transitioned leadership in 2015 when Georgia Rose Pickering was appointed director.[5] Pickering became the majority owner and managing director, guiding the company towards specialised defence communications.[6]
Services
CMS Strategic offers a range of communications services tailored to the defence sector, including:
- Media relations: Engaging with broadcast, print, and online media on behalf of clients.[2]
- Government relations: Assisting businesses in navigating policy and regulatory environments.[2]
- Reputation management: Protecting and enhancing client images amid scrutiny.[1]
- Business development support: Helping clients secure new opportunities in defence markets.[4]
The firm partners with organisations like Provision Advisors for international campaigns.[1]
Staff
CMS Strategic employs a team of communications professionals with expertise in defence PR. The current team includes:[1]
| Name | Role |
|---|---|
| Georgia Pickering | Managing Director |
| Oliver Tillard | Senior Account Director |
| Dr Alexandra Walmsley | Senior Advisor |
| Jamie Hall | Associate Account Director |
| Toby Flower | Associate Account Director |
| Phoebe Chubb | Junior Account Manager |
| Kira Lewis | Senior Account Executive |
| Jemima Pentreath | Account Executive |
Directors and Ownership
Current Officers
- Georgia Rose Pickering: Director, appointed 24 August 2015.[5]
- Alastair Michael Pickering: Secretary, appointed 20 October 2015.[5]
Persons with Significant Control
Mrs Georgia Rose Pickering holds 75% or more of shares and voting rights, with the right to appoint or remove directors. Notified on 18 July 2016.[6]
Former Officers
- Nicholas Henry Johnstone: Director, appointed 8 July 1999, resigned 24 August 2015.[5]
- Brian David Grimwood: Secretary, appointed 9 July 1999, resigned 28 August 2010.[5]
- Christine Kane: Secretary, appointed 28 August 2010, resigned 11 December 2015.[5]
- JPCORS LIMITED and JPCORD LIMITED: Nominee roles, appointed and resigned 8 July 1999.[5]
Clients
CMS Strategic represents clients across the defence, aerospace, and security industries, including original equipment manufacturers (OEMs), tier one and two suppliers, and aftermarket specialists.[1] Known clients include:
- Elbit Systems: Israel's largest weapons manufacturer, for which CMS has managed UK public relations amid protests over its role in the Zionist colony's military operations.[3]
- Nasmyth Group: Appointed CMS for PR services in 2016.[7]
- Westwire Harnessing Ltd.: Supported the opening of a new defence facility.[8]
- Shephard Media: Praised CMS for understanding the aerospace and defence media landscape.[9]
The firm has been accused of planting media stories to shield clients like Elbit Systems from scrutiny, as reported in relation to the proscription of Palestine Action.[3]
See also
Elbit Systems Palestine Action Defence industry of the United Kingdom
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 CMS Strategic, About us CMS Strategic, accessed 13 February 2026.
- ↑ 2.0 2.1 2.2 CMS Strategic, What we do CMS Strategic, accessed 13 February 2026.
- ↑ 3.0 3.1 3.2 Middle East Eye, PR firm 'planted story' about Iran funding Palestine Action in media, report says Middle East Eye, 3 November 2025.
- ↑ 4.0 4.1 CMS Strategic, Market sectors CMS Strategic, accessed 13 February 2026.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 5.7 GOV.UK, CMS STRATEGIC LIMITED officers Companies House, accessed 13 February 2026.
- ↑ 6.0 6.1 GOV.UK, CMS STRATEGIC LIMITED persons with significant control Companies House, accessed 13 February 2026.
- ↑ ADS Advance, Nasmyth Group appoints CMS Strategic for PR ADS Advance, 26 May 2016.
- ↑ LinkedIn, CMS Strategic LinkedIn, accessed 13 February 2026.
- ↑ CMS Strategic, Homepage CMS Strategic, accessed 13 February 2026.