Difference between revisions of "Aspect Consulting"
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==Message for Georgia== | ==Message for Georgia== | ||
| − | On 7 August 2008, Georgia invaded South Ossetia and bombarded Tskhinvali. Russian forces routed the Georgian forces and entered Georgian territory. From the beginning the Georgian propaganda was run by Aspect Consulting – a fact admitted by James Hunt on 19 September 2008 on BBC's [http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7620000/newsid_7626400?redirect=7626444.stm&news=1&bbram=1&bbwm=1&nbwm=1&nbram=1 NewsWatch]<ref>Starts at the 4:30min point</ref>. Aspect Consulting bombarded news organizations with a "Georgia is the victim of Russian aggression" message, and managed to land many such messages on the main newsmedia, especially the BBC. | + | On 7 August 2008, Georgia invaded South Ossetia and bombarded Tskhinvali. Russian forces routed the Georgian forces and entered Georgian territory. From the beginning the Georgian propaganda was run by Aspect Consulting – a fact admitted by [[James Hunt]] on 19 September 2008 on BBC's [http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7620000/newsid_7626400?redirect=7626444.stm&news=1&bbram=1&bbwm=1&nbwm=1&nbram=1 NewsWatch]<ref>Starts at the 4:30min point</ref>. Aspect Consulting bombarded news organizations with a "Georgia is the victim of Russian aggression" message, and managed to land many such messages on the main newsmedia, especially the BBC. |
James Hunt: | James Hunt: | ||
| − | :I think we tried to understand the way in which Western news organisations work better than the Russians did in the sense that we put human beings in front of the camera. We recognised the need for emotionalism in emotional times rather than | + | :I think we tried to understand the way in which Western news organisations work better than the Russians did in the sense that we put human beings in front of the camera. We recognised the need for emotionalism in emotional times rather than the way that the Russians did which was to keep, if you like a very robotic, very old fashioned media approach. We also recognised the need to feed the rolling news channels with the constant updates of what was happening. <ref>Newswatch, BBC News channel, Friday 19 September 2008 on BBC's [http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7620000/newsid_7626400?redirect=7626444.stm&news=1&bbram=1&bbwm=1&nbwm=1&nbram=1 NewsWatch]</ref> |
| − | [http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7620000/newsid_7626400?redirect=7626444.stm&news=1&bbram=1&bbwm=1&nbwm=1&nbram=1 NewsWatch]</ref> | ||
==Principals== | ==Principals== | ||
Revision as of 23:14, 24 July 2013
Aspect Consulting is a PR company founded in November 2004 specializing in:
- Organisational alignment communications
- External reputation management
- Political communication support
Contents
Message for Georgia
On 7 August 2008, Georgia invaded South Ossetia and bombarded Tskhinvali. Russian forces routed the Georgian forces and entered Georgian territory. From the beginning the Georgian propaganda was run by Aspect Consulting – a fact admitted by James Hunt on 19 September 2008 on BBC's NewsWatch[1]. Aspect Consulting bombarded news organizations with a "Georgia is the victim of Russian aggression" message, and managed to land many such messages on the main newsmedia, especially the BBC.
James Hunt:
- I think we tried to understand the way in which Western news organisations work better than the Russians did in the sense that we put human beings in front of the camera. We recognised the need for emotionalism in emotional times rather than the way that the Russians did which was to keep, if you like a very robotic, very old fashioned media approach. We also recognised the need to feed the rolling news channels with the constant updates of what was happening. [2]
Principals
| Brussels Office | ||
|---|---|---|
| James Hunt | Frans Green | Patrick Worms |
| Martin Light | Sinead O'Laoire | Sylvie Aitken |
| Dominique Lemort | Christopher Flores | Marie-Jeanne Capuano |
| Christina Roosen | Nicoleta Raportaru | Aymeric Leruste† |
| Caroline van Rennes† | Sybil Collignon† | |
| Paris Office | ||
| François Ramaget | Anne-Gaël Girard | |
| London Office | ||
| Harry Hunt | Oliver Cann | Lisa Bryant |
| Ben McCarthy | ||
|
Source (accessed: 27 October 2008)[3]
|
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Clients
- Exxon Mobil
- Kellogg's
- Procter and Gamble.
Contact, References and Resources
Contact
- Website: www.aspectconsulting.eu
Resources
- Peter Wilby, Georgia has won the PR war, 18 August 2008.
References
- ↑ Starts at the 4:30min point
- ↑ Newswatch, BBC News channel, Friday 19 September 2008 on BBC's NewsWatch
- ↑ Who We Are (accessed: 27 October 2008)
