Difference between revisions of "Roderick Nye"
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| − | Rick Nye is a Director of [[Populus]], a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> Prior to that Nye was director of Research at the [[Conservative Party]] and was one of the former directors of the [[Social Market Foundation]].<ref>PR Week, "Decade-old AS Biss names ten to watch", accessed 27 April 2008.</ref> Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> | + | Rick Nye is a Director of [[Populus]], a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> Prior to that Nye was director of Research at the [[Conservative Party]] and was one of the former directors of the [[Social Market Foundation]].<ref>PR Week, "Decade-old AS Biss names ten to watch", accessed 27 April 2008.</ref> Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'<ref>LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye], accessed 10 February 2010</ref> He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release: |
| − | + | :'...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'<ref>Wallace, C. 27 January 2010. ''PR Week''. [http://www.prweek.com/uk/news/features/980022/Better-campaigns-Research-3-ways-use/ Better campaigns: Research: 3 ways to use it] Accessed 8 April 2010.</ref> | |
==Experience== | ==Experience== | ||
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==Affiliations== | ==Affiliations== | ||
*[[Stockholm Network]] | [[Populus]] | *[[Stockholm Network]] | [[Populus]] | ||
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==Resources== | ==Resources== | ||
*LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye] | *LinkedIn [http://www.linkedin.com/profile?viewProfile=&key=3943706&authToken=dkUC&authType=NAME_SEARCH&locale=en_US&srchindex=3&pvs=ps&goback=.fps_Rick+Nye_*1_*1_*1_*1_*1_*1_*1_Y_*1_*1_*1_false_1_R_true_G%2CN%2CI%2CCC%2CPC%2CED%2CFG%2CL%2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2 Rick Nye] | ||
Revision as of 10:29, 8 April 2010
Rick Nye is a Director of Populus, a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'.[1] Prior to that Nye was director of Research at the Conservative Party and was one of the former directors of the Social Market Foundation.[2] Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment'[3] As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.'[4] He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:
- '...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'[5]
Contents
Experience
- September 2003 – Present Director Populus Corporate reputation research & analysis.
- January 1999 – February 2003 Director of Research Conservative Party, Political adviser & speechwriter. Ran polling and advertising campaigns.
- December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
- He is a former Times new technology journalist of the year.[6]
Affiliations
Resources
- LinkedIn Rick Nye
Notes
- ↑ LinkedIn Rick Nye, accessed 10 February 2010
- ↑ PR Week, "Decade-old AS Biss names ten to watch", accessed 27 April 2008.
- ↑ LinkedIn Rick Nye, accessed 10 February 2010
- ↑ LinkedIn Rick Nye, accessed 10 February 2010
- ↑ Wallace, C. 27 January 2010. PR Week. Better campaigns: Research: 3 ways to use it Accessed 8 April 2010.
- ↑ Derived from LinkedIn Rick Nye, accessed 10 February 2010
