Quadrant

Perhaps because of the logistical difficulties, UK VNR makers have been quick to take advantage of new technologies like the web. To grab the attention of news editors, Quadrant Broadcast, which was set up three years ago as part of the already established agency Quadrant PR, used to distribute a diary of upcoming events and releases, as well as faxing and calling them nearer the time. Now editors are alerted through e-mails to the presence of a web page - either set up specially for the client or on Quadrant’s home site - where they can find scripts, sometimes in several languages, lists of what footage the VNR contains, and duration times for particular shots.