Difference between revisions of "Tim Ambler"
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[[Tim Ambler]] is a senior fellow of marketing at the London Business School, his expertise lies in measuring the impact of advertising and marketing, brands and brand equity, neuro marketing, and measuring government regulation and deregulation. Ambler is also a member of the [[Economics Committee]] and the [[Advertising Association]] as well as a private consultant. | [[Tim Ambler]] is a senior fellow of marketing at the London Business School, his expertise lies in measuring the impact of advertising and marketing, brands and brand equity, neuro marketing, and measuring government regulation and deregulation. Ambler is also a member of the [[Economics Committee]] and the [[Advertising Association]] as well as a private consultant. | ||
| − | Formerly Ambler was joint managing director of [[International Distillers & Vintners Ltd]] (now part of [[Diageo]]) with responsible for strategy, acquisitions and marketing. | + | Formerly Ambler was joint managing director of [[International Distillers & Vintners Ltd]] ( formerly, [[Grand Metropolitan]], now part of [[Diageo]]) with responsible for strategy, acquisitions and marketing. |
<ref> London Business School Website [http://www.london.edu/facultyprofiles.html Tim Ambler Faculty Profile] Last accessed 4th November 2007 </ref> | <ref> London Business School Website [http://www.london.edu/facultyprofiles.html Tim Ambler Faculty Profile] Last accessed 4th November 2007 </ref> | ||
| − | + | In 1984 Ambler told a conference in that: | |
| + | |||
| + | “It is generally agreed that the tobacco industry reacted to not dissimilar threats in a passive, inadequate manner and most of all too late...dead customers ring no tills...profit and social responsibility are entirely compatible” <ref> Anderson, P. (2005) [http://www.adf.org.au/images/thinkdrink/Peter_Anderson_The_beverage_alcohol_industry_and_alcohol_policy.pdf The Beverage Alcohol Industry and Alcohol Policy]. Proceedings of The international conference, Thinking Drinking: Achieving cultural change by 2020, Hosted by The Australian Drug Foundation, Melbourne from 21 – 23 February 2005, Last Accessed 4th November 2007 </ref> | ||
==References== | ==References== | ||
<references/> | <references/> | ||
Revision as of 22:51, 4 November 2007
Tim Ambler is a senior fellow of marketing at the London Business School, his expertise lies in measuring the impact of advertising and marketing, brands and brand equity, neuro marketing, and measuring government regulation and deregulation. Ambler is also a member of the Economics Committee and the Advertising Association as well as a private consultant. Formerly Ambler was joint managing director of International Distillers & Vintners Ltd ( formerly, Grand Metropolitan, now part of Diageo) with responsible for strategy, acquisitions and marketing. [1] In 1984 Ambler told a conference in that:
“It is generally agreed that the tobacco industry reacted to not dissimilar threats in a passive, inadequate manner and most of all too late...dead customers ring no tills...profit and social responsibility are entirely compatible” [2]
References
- ↑ London Business School Website Tim Ambler Faculty Profile Last accessed 4th November 2007
- ↑ Anderson, P. (2005) The Beverage Alcohol Industry and Alcohol Policy. Proceedings of The international conference, Thinking Drinking: Achieving cultural change by 2020, Hosted by The Australian Drug Foundation, Melbourne from 21 – 23 February 2005, Last Accessed 4th November 2007
