Difference between revisions of "Havas"
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The group dates from establishment in Paris by [[Charles Louis Havas]] of a book publishing, book & newspaper retailing and news service business during the 1830s. Havas moved into media buying to leverage his newspaper wholesale and retail distribution activity, and then into advertising. The family sold its interests for 7 million francs in 1879. | The group dates from establishment in Paris by [[Charles Louis Havas]] of a book publishing, book & newspaper retailing and news service business during the 1830s. Havas moved into media buying to leverage his newspaper wholesale and retail distribution activity, and then into advertising. The family sold its interests for 7 million francs in 1879. | ||
| − | In 1920 Havas merged with [[ | + | In 1920 Havas merged with [[Societe Generale des Annonces]] advertising agency. The news service was nationalised in 1940. The state took a major stake in the publishing, distribution and advertising arms. |
In 1958 the advertising arm gained greater autonomy as Havas Conseil. In 1968 it became a corporation and during 1975 was reconstituted as a holding company - [[Eurocom]] - that embraced advertising, public relations and other subsidiaries. | In 1958 the advertising arm gained greater autonomy as Havas Conseil. In 1968 it became a corporation and during 1975 was reconstituted as a holding company - [[Eurocom]] - that embraced advertising, public relations and other subsidiaries. | ||
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Two years later, just to keep everyone confused, Euro RSCG Worldwide was renamed [[Havas Advertising]] and moved its global headquarters to New York. The group operated in 63 countries with over 200 units. At that time it was acquired by engineering and infrastructure conglomerate CGE, which was rebadged as Vivendi. | Two years later, just to keep everyone confused, Euro RSCG Worldwide was renamed [[Havas Advertising]] and moved its global headquarters to New York. The group operated in 63 countries with over 200 units. At that time it was acquired by engineering and infrastructure conglomerate CGE, which was rebadged as Vivendi. | ||
| − | Vivendi moved on the US beverage, music and film conglomerate Seagram after selling Havas' outdoor advertising operations to Paris-based [[J C Decaux]] for | + | Vivendi moved on the US beverage, music and film conglomerate Seagram after selling Havas' outdoor advertising operations to Paris-based [[J C Decaux]] for and much of its travel agency operations to American Express. |
In conjunction with Vivendi's takeover of Seagram (becoming Vivendi Universal) the advertising group merged with [[Media Planning]] and then with the [[Snyder Communications]] group. | In conjunction with Vivendi's takeover of Seagram (becoming Vivendi Universal) the advertising group merged with [[Media Planning]] and then with the [[Snyder Communications]] group. | ||
| − | [[Vivendi Universal]] was meanwhile selling out of Havas Advertising: the last stake was disposed of for | + | [[Vivendi Universal]] was meanwhile selling out of Havas Advertising: the last stake was disposed of for $453m in 2001. |
In April 2004 Havas announced that it would sell back to 75% of [[WCRS]] to that agency's management as part of plans to scale back [[Arnold Worldwide Partners]], initially intended as a second worldwide agency network alongside [[Euro RSCG Worldwide]] but victim of Havas' global cost-cutting. Source [http://www.ketupa.net/havas.htm] | In April 2004 Havas announced that it would sell back to 75% of [[WCRS]] to that agency's management as part of plans to scale back [[Arnold Worldwide Partners]], initially intended as a second worldwide agency network alongside [[Euro RSCG Worldwide]] but victim of Havas' global cost-cutting. Source [http://www.ketupa.net/havas.htm] | ||
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==Directors== | ==Directors== | ||
| − | *[[Mercedes Erra]], Executive Co-Chairman, Euro RSCG Worldwide | + | *[[Mercedes Erra]], Executive Co-Chairman, Euro RSCG Worldwide, Chairman of Euro RSCG France and President of BETC Euro RSCG |
| − | Chairman of Euro RSCG France and President of BETC Euro RSCG | ||
| − | *[[ | + | *[[Stephane Fouks]], Executive Co-Chairman, Euro RSCG Worldwide, Chairman of Euro RSCG France |
| − | Chairman of Euro RSCG France | ||
| − | *[[David Jones]], Chief Executive Officer of Euro RSCG Worldwide | + | *[[David Jones]], Chief Executive Officer of Euro RSCG Worldwide, CEO of Euro RSCG Worldwide New York |
| − | CEO of Euro RSCG Worldwide New York | ||
| − | *[[ | + | *[[Remi Babinet]], Chief Creative Officer Euro RSCG Worldwide, President and Creative Director of BETC Euro RSCG |
| − | President and Creative Director of BETC Euro RSCG | ||
==Agencies== | ==Agencies== | ||
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Carillo Pastore Euro RSCG | Carillo Pastore Euro RSCG | ||
www.carillopastore.com.br | www.carillopastore.com.br | ||
| − | + | San paulo | |
Brazil | Brazil | ||
*[[Catapult]] www.catapult.ch Zurich, Switzerland | *[[Catapult]] www.catapult.ch Zurich, Switzerland | ||
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Costa rica | Costa rica | ||
Comunicacion International | Comunicacion International | ||
| − | San | + | San jose |
Costa rica | Costa rica | ||
*[[Conran Design Group]] | *[[Conran Design Group]] | ||
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Euro RSCG 4D | Euro RSCG 4D | ||
www.eurorscg4d.com.br | www.eurorscg4d.com.br | ||
| − | + | San paulo | |
Brazil | Brazil | ||
Euro RSCG 4D | Euro RSCG 4D | ||
| Line 269: | Line 265: | ||
Euro RSCG 4D | Euro RSCG 4D | ||
www.eurorscg.de | www.eurorscg.de | ||
| − | + | Dusseldorf | |
Germany | Germany | ||
Euro RSCG 4D | Euro RSCG 4D | ||
| Line 300: | Line 296: | ||
Euro RSCG 4D | Euro RSCG 4D | ||
www.eurorscg4d.com.br | www.eurorscg4d.com.br | ||
| − | + | San paulo | |
Brazil | Brazil | ||
Euro RSCG 4D | Euro RSCG 4D | ||
| Line 400: | Line 396: | ||
Euro RSCG ABC | Euro RSCG ABC | ||
www.eurorscgabc.de | www.eurorscgabc.de | ||
| − | + | Dusseldorf | |
Germany | Germany | ||
Euro RSCG ABC | Euro RSCG ABC | ||
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Jakarta | Jakarta | ||
Indonesia | Indonesia | ||
| − | Euro RSCG | + | Euro RSCG Algerie |
www.eurorscg.com | www.eurorscg.com | ||
Hydra - alger | Hydra - alger | ||
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Euro RSCG Carillo Pastore | Euro RSCG Carillo Pastore | ||
www.carillopastore.com.br | www.carillopastore.com.br | ||
| − | + | San paulo | |
Brazil | Brazil | ||
Euro RSCG Chennai | Euro RSCG Chennai | ||
| Line 539: | Line 535: | ||
Euro RSCG Colombia | Euro RSCG Colombia | ||
www.eurorscg.com | www.eurorscg.com | ||
| − | Santa | + | Santa fe de bogota, d.c. |
Colombia | Colombia | ||
Euro RSCG Colombia | Euro RSCG Colombia | ||
| Line 633: | Line 629: | ||
Wattana - bangkok | Wattana - bangkok | ||
Thailand | Thailand | ||
| − | Euro RSCG | + | Euro RSCG Duesseldorf |
www.eurorscg.de | www.eurorscg.de | ||
| − | + | Dusseldorf | |
Germany | Germany | ||
Euro RSCG Flagship | Euro RSCG Flagship | ||
| Line 647: | Line 643: | ||
Euro RSCG Geneva | Euro RSCG Geneva | ||
www.eurorscg.ch | www.eurorscg.ch | ||
| − | + | Geneve, 6 | |
Switzerland | Switzerland | ||
Euro RSCG Geneva | Euro RSCG Geneva | ||
www.eurorscg.ch | www.eurorscg.ch | ||
| − | + | Geneve, 6 | |
Switzerland | Switzerland | ||
Euro RSCG Guangzhou | Euro RSCG Guangzhou | ||
| Line 1,141: | Line 1,137: | ||
Euro RSCG Worldwide | Euro RSCG Worldwide | ||
www.eurorscg.de | www.eurorscg.de | ||
| − | + | Dusseldorf | |
Germany | Germany | ||
Euro RSCG Worldwide | Euro RSCG Worldwide | ||
www.eurorscg.de | www.eurorscg.de | ||
| − | + | Dusseldorf | |
Germany | Germany | ||
Euro RSCG Worldwide | Euro RSCG Worldwide | ||
| Line 1,155: | Line 1,151: | ||
Amstelveen | Amstelveen | ||
Netherlands | Netherlands | ||
| − | Euro RSCG Worldwide ( | + | Euro RSCG Worldwide (Citron International) |
www.eurorscg.com | www.eurorscg.com | ||
Suresnes | Suresnes | ||
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Euro RSCG Worldwide, Central Europe | Euro RSCG Worldwide, Central Europe | ||
www.eurorscg.com | www.eurorscg.com | ||
| − | + | Dusseldorf | |
Germany | Germany | ||
Euro RSCG Worldwide, Europe | Euro RSCG Worldwide, Europe | ||
| Line 1,213: | Line 1,209: | ||
Euro RSCG Worldwide, Latin America | Euro RSCG Worldwide, Latin America | ||
www.eurorscg.com | www.eurorscg.com | ||
| − | + | Mexico d.f | |
Mexico | Mexico | ||
Euro RSCG Worldwide, Southern Europe | Euro RSCG Worldwide, Southern Europe | ||