Difference between revisions of "Publicis Groupe"
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According to [http://www.mind-advertising.com/fr/publicisgrp_fr.htm Mind.advertsising.com] | According to [http://www.mind-advertising.com/fr/publicisgrp_fr.htm Mind.advertsising.com] | ||
| − | :Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny acquisitions. Having learned painful lessons from a disastrous and short-lived alliance with FCB during the 1990s, the group's acquisition of Saatchi & Saatchi in 2000 proved far more harmonious. Even more impressive was the agreed takeover of Bcom3 two years later, which gave the French group a strong position in both the US and Japanese markets. After a shaky start, Publicis has shown itself to be a worthy rival to established giants WPP and Omnicom. Advertising Age rank Publicis Groupe as the | + | :Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny acquisitions. Having learned painful lessons from a disastrous and short-lived alliance with [[FCB]] during the 1990s, the group's acquisition of [[Saatchi & Saatchi]] in 2000 proved far more harmonious. Even more impressive was the agreed takeover of [[Bcom3]] two years later, which gave the French group a strong position in both the US and Japanese markets. After a shaky start, Publicis has shown itself to be a worthy rival to established giants [[WPP]] and [[Omnicom]]. Advertising Age rank Publicis Groupe as the 4th ad organisation worldwide in 2004 with revenues of $4.8bn. |
Acquired a 50.1% stake in [[Freud Communications]] in June 2005. | Acquired a 50.1% stake in [[Freud Communications]] in June 2005. | ||
Revision as of 14:29, 12 December 2005
According to Mind.advertsising.com
- Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny acquisitions. Having learned painful lessons from a disastrous and short-lived alliance with FCB during the 1990s, the group's acquisition of Saatchi & Saatchi in 2000 proved far more harmonious. Even more impressive was the agreed takeover of Bcom3 two years later, which gave the French group a strong position in both the US and Japanese markets. After a shaky start, Publicis has shown itself to be a worthy rival to established giants WPP and Omnicom. Advertising Age rank Publicis Groupe as the 4th ad organisation worldwide in 2004 with revenues of $4.8bn.
Acquired a 50.1% stake in Freud Communications in June 2005.
