2008 Counter-Terrorism advertising campaign

In 2008, the Metropolitan Police and the police forces of Greater Manchester, West Yorkshire and the West Midlands launched a five-week poster and radio campaign to get members of the public to report any “suspicious behaviour” they may have encountered in their daily lives to the Anti-Terrorist hotline. The slogans of the campaign were – “if you suspect it, report it” and “Terrorists won’t succeed if someone reports suspicious activity – you are that somebody”.

The campaign became known for its poster campaign, which had simplistic and wide-sweeping slogans such as:

• “Thousands of people have mobiles. What if someone with several seems suspicious?”
• “You see hundreds of houses every day. What if one has unusual activity and seems suspicious?”
• “Thousands of people take pictures every day. What if one of them seems odd?”