Difference between revisions of "NebuAd"
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<ref>[http://en.wikipedia.org/wiki/NebuAd NebuAd Wikipedia page], accessed 8 September 2009</ref> | <ref>[http://en.wikipedia.org/wiki/NebuAd NebuAd Wikipedia page], accessed 8 September 2009</ref> | ||
| − | NebuAd technology was similar to that of [[Phorm]], in that it intercepted the web requests of Internet Service Providers' customers and built a profile of the customer, in order to provide | + | NebuAd spyware/adware technology was similar to that of [[Phorm]], in that it intercepted the web requests of Internet Service Providers' customers and built a profile of the customer, in order to provide targeted advertising. |
| − | The company closed down in May 2009. <ref>[http://www.theregister.co.uk/2009/05/19/nebuad_shutting_down/ NebuAd knocks at death's door], 19 May 2009, accessed 8 September 2009</ref> | + | The company closed down in May 2009, following consumer protests and the threat of legal action. <ref>[http://www.theregister.co.uk/2009/05/19/nebuad_shutting_down/ NebuAd knocks at death's door], 19 May 2009, accessed 8 September 2009</ref> |
===References=== | ===References=== | ||
<references/> | <references/> | ||
| + | |||
| + | [[Category:Media Industry]][[Category:Advertising]][[Category:Internet Privacy]] | ||
Latest revision as of 17:18, 8 September 2009
NebuAd was an American-based company, providing behavioural targeting advertising systems. [1]
NebuAd spyware/adware technology was similar to that of Phorm, in that it intercepted the web requests of Internet Service Providers' customers and built a profile of the customer, in order to provide targeted advertising.
The company closed down in May 2009, following consumer protests and the threat of legal action. [2]
References
- ↑ NebuAd Wikipedia page, accessed 8 September 2009
- ↑ NebuAd knocks at death's door, 19 May 2009, accessed 8 September 2009
