Difference between revisions of "Chrome Consulting"
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Chrome Consulting is a PR firm based in London. | Chrome Consulting is a PR firm based in London. | ||
| + | |||
| + | ==History== | ||
| + | Formed in 2000, by former [[Saatchi and Saatchi Rowland]] and subsequently [[Rowland Consulting]] managing director [[Rob Metcalfe]] the company has a turnover of £1 million. [http://directories.mad.co.uk/mw/ccs/public-relations/chrome.asp]. The other company director is former BBC journalist and broadcaster [[Sue Wilkins]]. | ||
| + | |||
| + | On its website Chrome boasts that it has been the invisible hand behind many news stories. "You may not know us, but if you read newspapers, watch TV or listen to the radio you have almost certainly seen and heard our work." | ||
| + | |||
| + | "From healthy eating in schools to the MMR debate, a brilliant Australian biscuit launch to Vodka Shots confectionery, rarely a day goes by without high profile, targeted coverage for our clients," they state. | ||
==Poisoned farmed Salmon== | ==Poisoned farmed Salmon== | ||
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Chrome regarded their campaign to discredit the scientist involved as very successful and they entered and won an award for their spin from the [[International Public Relations Association]] in 2005. | Chrome regarded their campaign to discredit the scientist involved as very successful and they entered and won an award for their spin from the [[International Public Relations Association]] in 2005. | ||
| + | |||
| + | ==Clients== | ||
| + | |||
| + | === Government === | ||
| + | *[[Department for Culture Media and Sport]] | ||
| + | *[[Department for Education and Skills]] | ||
| + | === Union === | ||
| + | *[[National Union of Teachers]] | ||
| + | |||
| + | *[[Water UK]] [http://www.water.org.uk/] | ||
| + | *[[Scottish Quality Salmon]] | ||
| + | *[[Arnott's]] -- biscuit manufacturer | ||
| + | *[[Tim Tams]] | ||
| + | *[[Centrepoint]] -- Youth homelessness charity | ||
| + | *[[Concord]] | ||
| + | *[[Direct Health 2000]] | ||
| + | *[[Easy Move]] -- estate agents | ||
| + | *[[Elizabeth Shaw]] -- clothing | ||
| + | *[[Food Lovers' Fairs]] | ||
| + | *[[Gist]] | ||
| + | *[[Grain Health Foods]] (now [[Bokomo Foods International]]. [http://www.technetworks.co.uk/portfolio.asp?IntProdID=5]) | ||
| + | *[[The Green Machine]] This[http://www.cvni.org/green_machine/]? This[http://news.bbc.co.uk/cbbcnews/hi/uk/newsid_1818000/1818308.stm]? | ||
| + | *The [[National Youth Agency]] | ||
| + | *[[Pomegreat]] | ||
| + | *[[Shopzilla]] | ||
| + | *[[So Good International]] -- manufacture soya protein foods and drinks | ||
| + | *[[Trees for Cities]] | ||
| + | *[[Sumo]] | ||
| + | *[[Sunny-Bisk]] -- breakfast cereal manufacturer | ||
| + | *[[Ultraframe]] -- Double glazing | ||
| + | *[[wood. for good.]] | ||
| + | |||
| + | ==Staff== | ||
| + | *[[Rob Metcalfe]] Director | ||
| + | *[[Sue Wilkins]] Director | ||
| + | |||
| + | ==Contact details== | ||
| + | Chrome Consulting <br> | ||
| + | 11 Gower Street<br> | ||
| + | London<br> | ||
| + | WC1E 6HB<br> | ||
| + | phone:020 7323 1610<br> | ||
| + | email:rob@chromeconsulting.com<br> | ||
| + | web:http://www.chromeconsulting.com<br> | ||
| + | |||
==Resources== | ==Resources== | ||
| − | * | + | * [http://www.spinprofiles.org/images/4/45/ChromeEntry204.pdf SCOTTISH QUALITY SALMON. THE FACTS.]IPRA GOLDEN WORLD AWARDS FOR EXCELLENCE 2005, Category 7: RECOVERY FROM CRISIS, Entrant: CHROME CONSULTING LTD, Client: SCOTTISH QUALITY SALMON Entry 204. |
| + | *[http://albany.edu/ihe/salmonstudy/completestudy.html The complete study (PDF) and a summary] | ||
Latest revision as of 10:51, 25 April 2006
Chrome Consulting is a PR firm based in London.
Contents
History
Formed in 2000, by former Saatchi and Saatchi Rowland and subsequently Rowland Consulting managing director Rob Metcalfe the company has a turnover of £1 million. [1]. The other company director is former BBC journalist and broadcaster Sue Wilkins.
On its website Chrome boasts that it has been the invisible hand behind many news stories. "You may not know us, but if you read newspapers, watch TV or listen to the radio you have almost certainly seen and heard our work."
"From healthy eating in schools to the MMR debate, a brilliant Australian biscuit launch to Vodka Shots confectionery, rarely a day goes by without high profile, targeted coverage for our clients," they state.
Poisoned farmed Salmon
Chrome were central to the campaign to discredit an article in Science in January 2004, which found that farmed salmon had significantly higher concentratins of PCBs, Toxaphene and Dieldrin (the latter two being pesticides now banned in the US) than wild Salmon.
Chrome regarded their campaign to discredit the scientist involved as very successful and they entered and won an award for their spin from the International Public Relations Association in 2005.
Clients
Government
Union
- Water UK [2]
- Scottish Quality Salmon
- Arnott's -- biscuit manufacturer
- Tim Tams
- Centrepoint -- Youth homelessness charity
- Concord
- Direct Health 2000
- Easy Move -- estate agents
- Elizabeth Shaw -- clothing
- Food Lovers' Fairs
- Gist
- Grain Health Foods (now Bokomo Foods International. [3])
- The Green Machine This[4]? This[5]?
- The National Youth Agency
- Pomegreat
- Shopzilla
- So Good International -- manufacture soya protein foods and drinks
- Trees for Cities
- Sumo
- Sunny-Bisk -- breakfast cereal manufacturer
- Ultraframe -- Double glazing
- wood. for good.
Staff
- Rob Metcalfe Director
- Sue Wilkins Director
Contact details
Chrome Consulting
11 Gower Street
London
WC1E 6HB
phone:020 7323 1610
email:rob@chromeconsulting.com
web:http://www.chromeconsulting.com
Resources
- SCOTTISH QUALITY SALMON. THE FACTS.IPRA GOLDEN WORLD AWARDS FOR EXCELLENCE 2005, Category 7: RECOVERY FROM CRISIS, Entrant: CHROME CONSULTING LTD, Client: SCOTTISH QUALITY SALMON Entry 204.
- The complete study (PDF) and a summary
