Difference between revisions of "Jackie Cooper Public Relations"
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==Range of Services== | ==Range of Services== | ||
| − | Jackie Cooper Public Relations (JCPR) was founded in 1987 by Robert Phillips and Jackie Cooper. The company was acquired by Edelman, the | + | Jackie Cooper Public Relations (JCPR) was founded in 1987 by Robert Phillips and Jackie Cooper. The company was acquired by Edelman, the world's largest, independent PR firm, in May 2004 and is now the London consumer heartbeat of the Edelman global offering. |
| − | JCPR is widely recognised as | + | JCPR is widely recognised as Britain's leading consumer consultancy. Two JCPR campaigns the launch of PlayStation 2 and the Gold Standard 'Hello Boys' work for Wonderbra - made it into PR Week's Top 20 Consumer Campaigns of All Time. In 2002, JCPR won Consumer Campaign of The Year for Mary-Kate & Ashley; JCPR was a finalist, again, in 2003 for its work on 02. |
| − | JCPR delivers Hero Campaigns for Hero Brands - with major, branded, positioning coverage at the centre of all its work. Robert and Jackie are firm believers in the need for PR to Make A Difference and for the impact of PR to always be felt in the | + | JCPR delivers Hero Campaigns for Hero Brands - with major, branded, positioning coverage at the centre of all its work. Robert and Jackie are firm believers in the need for PR to Make A Difference and for the impact of PR to always be felt in the client's bottom line. PR must be made to work for sales. |
| − | JCPR has broken new ground in PR techniques in the past two decades | + | JCPR has broken new ground in PR techniques in the past two decades â€â€?including pioneering work with celebrity endorsements, Influencer Programmes, Word of Mouth marketing and Advertising Amplification. |
===Fee Income=== | ===Fee Income=== | ||
| − | : | + | :,250,001 - 4,500,000 |
| − | ==Current Clients== | + | ==Current Clients== |
*[[Allied Doinecq]] | *[[Allied Doinecq]] | ||
**[[Courvoisier]] | **[[Courvoisier]] | ||
**[[Malibu]] | **[[Malibu]] | ||
**[[Laphroaig]] | **[[Laphroaig]] | ||
| − | **[[ | + | **[[Maker's Mark]] |
**[[Sauza Tequila]] | **[[Sauza Tequila]] | ||
*[[British Airways]] | *[[British Airways]] | ||
| Line 71: | Line 71: | ||
*[[See]] | *[[See]] | ||
*[[Scottish Courage]] ** | *[[Scottish Courage]] ** | ||
| − | **[[John | + | **[[John Smith's]] |
**[[Fosters]] | **[[Fosters]] | ||
*[[Sherry Institute of Spain]] | *[[Sherry Institute of Spain]] | ||
| Line 82: | Line 82: | ||
: * = client retained for more than three years | : * = client retained for more than three years | ||
: ** = client retained for more than five years | : ** = client retained for more than five years | ||
| + | |||
==Ad Hoc Clients== | ==Ad Hoc Clients== | ||
:N/A | :N/A | ||
| Line 98: | Line 99: | ||
===Subsidiary Companies=== | ===Subsidiary Companies=== | ||
| − | N / A | + | :N/A |
===Associate Companies=== | ===Associate Companies=== | ||
Latest revision as of 14:07, 13 April 2006
Jackie Cooper Public Relations (JCPR)
Contents
Contact
- Robert Phillips Founding Partner
Address
- 91 New Cavendish Street
- London W1W 6XE
- Telephone: 020 7208 7208
- Fax: 020 7208 7272
- Email: info@jcpr.com
- Website: www.jcpr.com www.jcpr.com www.jcpr.com
Quality Assessment Achieved
- N/A
Business Commenced
- 1987
Employees
- 63
Range of Services
Jackie Cooper Public Relations (JCPR) was founded in 1987 by Robert Phillips and Jackie Cooper. The company was acquired by Edelman, the world's largest, independent PR firm, in May 2004 and is now the London consumer heartbeat of the Edelman global offering. JCPR is widely recognised as Britain's leading consumer consultancy. Two JCPR campaigns the launch of PlayStation 2 and the Gold Standard 'Hello Boys' work for Wonderbra - made it into PR Week's Top 20 Consumer Campaigns of All Time. In 2002, JCPR won Consumer Campaign of The Year for Mary-Kate & Ashley; JCPR was a finalist, again, in 2003 for its work on 02. JCPR delivers Hero Campaigns for Hero Brands - with major, branded, positioning coverage at the centre of all its work. Robert and Jackie are firm believers in the need for PR to Make A Difference and for the impact of PR to always be felt in the client's bottom line. PR must be made to work for sales. JCPR has broken new ground in PR techniques in the past two decades �including pioneering work with celebrity endorsements, Influencer Programmes, Word of Mouth marketing and Advertising Amplification.
Fee Income
- 4,500,000
Current Clients
- Allied Doinecq
- British Airways
- Columbia TriStar Home Entertainment **
- Crown
- Enterprise Insight
- HustIer Hollywood
- ING Direct
- Isaac Mizarahi
- Kerzner International
- Leapfrog
- Mary-Kate & Ashley *
- Masterfoods **
- Mothcrare *
- 02
- Park Inn
- Penny Lancaster
- Procter & Gamble **
- Sara Lee Courtaulds **
- See
- Scottish Courage **
- Sherry Institute of Spain
- Sky Bet
- Sony PlayStation **
- Tetley
- Thomas Pink
- TwiceAsNice
- Wembley Stadium
- * = client retained for more than three years
- ** = client retained for more than five years
Ad Hoc Clients
- N/A
Partners / Directors
- David Brain, Edelman European CEO
- Robert Phillips, Founding Partner
- Jackie Cooper, Founding Partner
- Remi Baker, Managing Director
Holders of Public Office
- N/A
Parent or Principal Company
Edelman
Subsidiary Companies
- N/A
Associate Companies
- N/A
Overseas Owned Offices Within
Argentina, Australia, Belgium, Brazil, Canada, France, Germany, Hong Kong, Ireland, Italy, Korea, Malaysia, Mexico, Netherlands, Peoples Republic of China, Singapore, Spain, Sweden, Taiwan, United Kingdom, USA
International Affiliates Within
Austria, Bolivia, Bulgaria, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Finland, Greece, Guatemala, Gulf, Honduras, Hungary, India, Indonesia, Israel, Japan, New Zealand, Norway, Panama, Peru, Philippines, Poland, Puerto Rico, Russia; Slovakia, South Africa, Thailand, Turkey, Uruguay, Venezuela, Vietnam
Other Addresses
- N/A
