Difference between revisions of "Paul Jackson (marketing)"
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| − | Paul Jackson is a marketing professional. | + | '''Paul Jackson''' is a marketing professional. |
The Financial Times reports: | The Financial Times reports: | ||
| − | :Media Smart is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, Masterfoods; Simon Gardner, president of Hasbro International; and a clutch of media executives including Hugh Burkitt, chairman of Hasbro's UK ad agency Burkitt DDB, which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of Peter Tomkins, president of the National Confederation of Parent and Teacher Associations, adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space. | + | :[[Media Smart]] is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, [[Masterfoods]]; [[Simon Gardner]], president of [[Hasbro International]]; and a clutch of media executives including [[Hugh Burkitt]], chairman of Hasbro's UK ad agency [[Burkitt DDB]], which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of [[Peter Tomkins]], president of the [[National Confederation of Parent and Teacher Associations]], adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space. |
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| + | :"I'm looking for a broad spectrum of support that commits the industry to actually doing something," says Jackson. "Unless we start being proactive, we'll be constantly on the back foot against attacks on our practices and initiatives from Brussels." <ref> | ||
| + | Daniel Rogers [http://specials.ft.com/creativebusiness/mar262002/FT3W6U7E8ZC.html Plans to keep the kids sweet] Published: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT</ref> | ||
== Directorships == | == Directorships == | ||
| − | + | * Jackson is on the Board of Directors for [[Vanguard Strategy]] a specialist brand strategy consultancy group based in London and New York.<ref> Vanguard Strategy | |
| − | * Jackson is on the Board of Directors for [[Vanguard Strategy]] a specialist brand strategy consultancy group based in London and | ||
[http://www.vanguardstrategy.com/board.html Board of Directors], accessed 20 November 2008</ref> | [http://www.vanguardstrategy.com/board.html Board of Directors], accessed 20 November 2008</ref> | ||
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* Runs [[Silverfin]] a brand doctoring consultancy | * Runs [[Silverfin]] a brand doctoring consultancy | ||
Previously | Previously | ||
| − | * 25 years at Mars | + | * 25 years at [[Mars]] - European Marketing Director for the Confectionery business <ref> Barbie Clarke [http://www.kidsandyouth.com/8.05.pdf/ Social Issues Interview],Young Consumers, 2005. Accessed November 2008 </ref> |
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| − | [http://www.kidsandyouth.com/8.05.pdf/Social Issues Interview], | ||
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==Affiliations== | ==Affiliations== | ||
| − | *[[ | + | *[[Media Smart]], Chair |
*[[Responsible Advertising and Children]], chair | *[[Responsible Advertising and Children]], chair | ||
==Notes== | ==Notes== | ||
| − | + | <references/> | |
| + | [[Category:Foodspin]] | ||
Latest revision as of 11:36, 27 December 2014
Paul Jackson is a marketing professional.
The Financial Times reports:
- Media Smart is chaired by Paul Jackson, previously Mars' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising Mike Davies, UK director, Masterfoods; Simon Gardner, president of Hasbro International; and a clutch of media executives including Hugh Burkitt, chairman of Hasbro's UK ad agency Burkitt DDB, which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of Peter Tomkins, president of the National Confederation of Parent and Teacher Associations, adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space.
- "I'm looking for a broad spectrum of support that commits the industry to actually doing something," says Jackson. "Unless we start being proactive, we'll be constantly on the back foot against attacks on our practices and initiatives from Brussels." [1]
Directorships
- Jackson is on the Board of Directors for Vanguard Strategy a specialist brand strategy consultancy group based in London and New York.[2]
In 2005 Jackson was recorded to be
- Vice President of the World Federation of Advertisers
- Chairman of the Responsible Advertising and Children Group which represents the interests of European Advertisers,agencies and the media.
- Lecturer in international marketing at Brunel University
- Lecturer in branding communications and consultancy Warwick Business School
- Runs Silverfin a brand doctoring consultancy
Previously
Affiliations
- Media Smart, Chair
- Responsible Advertising and Children, chair
Notes
- ↑ Daniel Rogers Plans to keep the kids sweet Published: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT
- ↑ Vanguard Strategy Board of Directors, accessed 20 November 2008
- ↑ Barbie Clarke Social Issues Interview,Young Consumers, 2005. Accessed November 2008
