Difference between revisions of "3X1"

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'''3X1''' is a Scotland-based PR and lobbying firm formed from within [[The Communication Group Scotland]]  in 2001.
  
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:'We're very selective about who we work with, and turn away as many projects as we take on,' insists 3X1 director Cameron Grant. 'We'll even tell a client if we haven't got the expertise and have already ended our association with one because we didn't think they would get the best results with us.' Such honesty is just one of the qualities which has attracted a string of blue-chip clients to the Glasgow-based agency, founded five years ago (on 1 January 2001, hence the name) by Grant and co-director Julie McGarvey.
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==Services==
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3X1 provides a range of PR and lobbying services.  
  
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:3X1's directors say they have worked hard to build the company's reputation as a successful entrepreneurial business capable of delivering a superior service to hand-picked clients. Recent results prove this hard work is paying off; in the last two years the team has increased fee income by 89 per cent from pounds 381,000 in 2003 to pounds 722,000 in 2005. Had the Sarbanes Oxley-affected companies not been added, 3X1 would have secured a very creditable 140th place. Both Grant and McGarvey are former board directors of London-based [[Communication Group]]. Grant's 15 years in the industry includes consultancy experience in B2B, planning and crisis/issue management, while McGarvey spent 20 years in consumer and corporate communications, B2B, crisis management and brand development.
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Its lobbyists 'advise clients on a wide range of issues from major planning application consultations, to the independence referendum - which has major implications for all public / privet organisations in Scotland. We understand the political landscape and are well equipped to help clients understand what potential constitutional change means.  
  
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:3X1's major clients include [[FirstScotRail]], Highland Spring, [[Scottish & Newcastle]], Investors in People, the Sea Fish Industry Authority and the recently created Scottish Institute of Sport Foundation. Nearly all have come through recommendation and despite many coming from the food and drink sector, the agency is also moving into the B2B and financial sectors. 'We like it that way. It's important to be diverse,' says Grant who also plans to address the growing demand for public sector PR in Scotland.
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'We work in the strictest confidence', it says of its lobbying services.<ref>[http://www.3x1.com/portfolio/album/public-affairs Public Affairs], Portfolio on 3x1 website, accessed August 2015</ref>
  
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:Despite being based north of the border, 3X1 maintains a UK-wide focus, and Grant insists the agency is not all parochial: 'The capital is only a train ride away.' He believes that being Scottish poses no serious problems for recruiting new business, and has cost advantages in the 3X1 can offer a slightly cheaper service than some of its London-based rivals. 'We feel that it doesn't matter where you're based, it's the service you provide that counts,' he says. Grant and McGarvey are also willing to hook up with competitors. Sometimes, 3X1 joins forces with London agencies to work on an account in tandem, offering advice on the distinct Scottish market and media. For example, it recently hooked up with Camargue on projects for private care firm Sunrise Senior Living and engineering firm Atkins.
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==Clients==
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3X1 declares clients on its website, but it is not signed up to the voluntary transparency registers operated by the lobbying industry, which would reveal its lobbying clients.
  
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:Both agency principals are highly focused on staff development and are about to apply for Investors in People accreditation. Highlights for the agency in 2005 included work with Highland Spring to support the breast cancer campaign and sponsoring the New York marathon, which picked up significant coverage. Recently, 3X1 resurrected the Scottish Press Photography Awards for First ScotRail, which generated 500 entries. Above all though, 3X1 prides itself on its strategic capabilities: 'We're not a press release factory,' says Grant. 'We like to offer ourselves as part of the team and to sit alongside management.' Mary Dixon, MD of First ScotRail, says 3X1 is always provides solid support and that their relationship is highly productive. 'I look for good value and good representation - and that's what I get.' Since its launch, 3X1 has won more than 10 different awards, including the CIPR use of media relations award for the Easy Drinking Whisky Company.<ref>PR Week April 21, 2006 ONES TO WATCH - BUBBLING UNDER SECTION: TOP 150 PR CONSULTANCIES 2006; Pg. 34</ref>
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Clients featured on its website (as of August 2015) include:
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[[Viridor]] | [[Atos]] | [[BAE Systems]] | [[Diageo]] | [[Scottish Government]] | [[NHS Scotland]] | [[Edinburgh Tram Inquiry]].<ref>[http://www.3x1.com/clients/ Clients], 3x1 website, accessed August 2015</ref>
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''PR Week'' reported in 2006 that '3X1's major clients include [[FirstScotRail]], Highland Spring, [[Scottish & Newcastle]], Investors in People, the Sea Fish Industry Authority and the recently created Scottish Institute of Sport Foundation.<ref>PR Week April 21, 2006 ONES TO WATCH - BUBBLING UNDER SECTION: TOP 150 PR CONSULTANCIES 2006; Pg. 34</ref>
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Sometimes, 3X1 joins forces with London agencies to work on an account in tandem, offering advice on the distinct Scottish market and media. For example, it hooked up with [[Camargue]] on projects for private care firm [[Sunrise Senior Living]] and engineering firm [[Atkins]].
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The company identified a 'growing demand' for public sector PR in Scotland.
  
 
==People==
 
==People==
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*[[Cameron Grant]]
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*[[Julie McGarvey]]
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Both Grant and McGarvey are former board directors of London-based [[Communication Group]]. Grant's 15 years in the industry includes consultancy experience in B2B, planning and crisis/issue management, while McGarvey spent 20 years in consumer and corporate communications, B2B, crisis management and brand development.
 
* [[Phil Addicott]]
 
* [[Phil Addicott]]
 
* [[Jennifer Butler]]
 
* [[Jennifer Butler]]
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* Debbie Byers
 
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* Alison Downs
 
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* [[Cameron Grant]]
 
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* [[Julie McGarvey]]
 
 
* [[Laura McGinness]]
 
* [[Laura McGinness]]
 
* [[Ross Nisbet]]
 
* [[Ross Nisbet]]
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* [[Eve Robertson]]
 
* [[Eve Robertson]]
 
* [[Gemma Smit]]
 
* [[Gemma Smit]]
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==Contacts==
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:Website: http://www.3x1.com
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:Glasgow: 11 Fitzroy Place, Glasgow, G3 7RW
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:Edinburgh: 16a Walker Street, Edinburgh, EH3 7LP
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:London: 201 Borough High Street, London, SE1 1JA
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==Notes==
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<references/>
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[[Category:Scottish PR firms]][[Category:Scottish lobbying firms]]

Latest revision as of 08:55, 28 August 2015

3X1 is a Scotland-based PR and lobbying firm formed from within The Communication Group Scotland in 2001.

Services

3X1 provides a range of PR and lobbying services.

Its lobbyists 'advise clients on a wide range of issues from major planning application consultations, to the independence referendum - which has major implications for all public / privet organisations in Scotland. We understand the political landscape and are well equipped to help clients understand what potential constitutional change means.

'We work in the strictest confidence', it says of its lobbying services.[1]

Clients

3X1 declares clients on its website, but it is not signed up to the voluntary transparency registers operated by the lobbying industry, which would reveal its lobbying clients.

Clients featured on its website (as of August 2015) include: Viridor | Atos | BAE Systems | Diageo | Scottish Government | NHS Scotland | Edinburgh Tram Inquiry.[2]

PR Week reported in 2006 that '3X1's major clients include FirstScotRail, Highland Spring, Scottish & Newcastle, Investors in People, the Sea Fish Industry Authority and the recently created Scottish Institute of Sport Foundation.[3]

Sometimes, 3X1 joins forces with London agencies to work on an account in tandem, offering advice on the distinct Scottish market and media. For example, it hooked up with Camargue on projects for private care firm Sunrise Senior Living and engineering firm Atkins.

The company identified a 'growing demand' for public sector PR in Scotland.

People

Both Grant and McGarvey are former board directors of London-based Communication Group. Grant's 15 years in the industry includes consultancy experience in B2B, planning and crisis/issue management, while McGarvey spent 20 years in consumer and corporate communications, B2B, crisis management and brand development.

Contacts

Website: http://www.3x1.com
Glasgow: 11 Fitzroy Place, Glasgow, G3 7RW
Edinburgh: 16a Walker Street, Edinburgh, EH3 7LP
London: 201 Borough High Street, London, SE1 1JA

Notes

  1. ↑ Public Affairs, Portfolio on 3x1 website, accessed August 2015
  2. ↑ Clients, 3x1 website, accessed August 2015
  3. ↑ PR Week April 21, 2006 ONES TO WATCH - BUBBLING UNDER SECTION: TOP 150 PR CONSULTANCIES 2006; Pg. 34
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