Difference between revisions of "Association of Television and Radio Sales Houses"
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*50% of radio advertising market in countries represented by the egta members | *50% of radio advertising market in countries represented by the egta members | ||
| − | Egta provides a network for its members based on relationships with more than 1000 high-level | + | |
| − | Over its 32 years of existence, egta has become the reference centre for television & radio advertising in Europe. | + | According to their press release "Egta provides a network for its members based on relationships with more than 1000 high-level advertising executives. Egta fulfils different functions for its members in fields of activities as diversified as regulatory issues,audience measurement, sales methods, interactivity, cross-media, etc. Over its 32 years of existence, egta has become the reference centre for television & radio advertising in Europe." |
{{ref|1}} | {{ref|1}} | ||
==Affiliations & Memberships== | ==Affiliations & Memberships== | ||
| − | *[[European Alcohol and Health Forum]] | + | *[[European Alcohol and Health Forum]] {{ref|2}} |
==Notes== | ==Notes== | ||
#{{note|1}} EGTA Press Release 30/05/07 [http://www.egta.com/pages/egta%20press%20release%20-%20White%20Paper%20on%20Nutrition.pdf EGTA welcomes the European Commission’s support of self-regulation in the area of advertising for food products] Last Accessed 1st July 2007 | #{{note|1}} EGTA Press Release 30/05/07 [http://www.egta.com/pages/egta%20press%20release%20-%20White%20Paper%20on%20Nutrition.pdf EGTA welcomes the European Commission’s support of self-regulation in the area of advertising for food products] Last Accessed 1st July 2007 | ||
| + | #{{note|2}} Europa Website [http://ec.europa.eu/health/ph_determinants/life_style/alcohol/alcohol_charter_en.htm Public Health] Last Accessed 28th June 2007 | ||
Latest revision as of 23:47, 1 July 2007
Egta is the trade association of television and radio advertising sales that commercialise the advertising space of both private and public TV/radio channels all over Europe. Their website boasts:
- 57 TV members
- 25 Radio members
- 26 European countries including 19 EU Member States
- Nearly 70% of the European TV advertising market
- 50% of radio advertising market in countries represented by the egta members
According to their press release "Egta provides a network for its members based on relationships with more than 1000 high-level advertising executives. Egta fulfils different functions for its members in fields of activities as diversified as regulatory issues,audience measurement, sales methods, interactivity, cross-media, etc. Over its 32 years of existence, egta has become the reference centre for television & radio advertising in Europe."
[1]
Affiliations & Memberships
Notes
- ^ EGTA Press Release 30/05/07 EGTA welcomes the European Commission’s support of self-regulation in the area of advertising for food products Last Accessed 1st July 2007
- ^ Europa Website Public Health Last Accessed 28th June 2007
