Difference between revisions of "Phorm"
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| − | '''Phorm''' is a US-based internet advertising company which has partnered with several ISPs to analyze ISP usage, create user profiles, and with this generate targeted advertising. In the UK Phorm has partnered with BT, Virgin Media and TalkTalk to enhance their revenue from advertising. Questions arise about how intrusive Phorm's technology is and the safeguards placed on its database.<ref>Claire Beale, [http://www.independent.co.uk/news/media/comment/claire-beale/claire-beale-on-advertising-808600.html They know where you browse, but is online spying the way forward?], Independent: Media, 14 April 2008.</ref> | + | '''Phorm''' is a US-based internet advertising company which has partnered with several ISPs to analyze ISP usage, create user profiles, and with this generate targeted advertising. In the UK Phorm has partnered with BT, Virgin Media and TalkTalk to enhance their revenue from advertising, or as anti-Phorm activists report: "sell your private browsing history to an advertising broker". Questions arise about how intrusive Phorm's technology is and the safeguards placed on its database.<ref>Claire Beale, [http://www.independent.co.uk/news/media/comment/claire-beale/claire-beale-on-advertising-808600.html They know where you browse, but is online spying the way forward?], Independent: Media, 14 April 2008.</ref> |
==Opposition== | ==Opposition== | ||
Opponents to Phorm and similar technologies campaign for laws guaranteeing internet use privacy and one campaigning group is [http://www.Badphorm.co.uk Badphorm.co.uk] | Opponents to Phorm and similar technologies campaign for laws guaranteeing internet use privacy and one campaigning group is [http://www.Badphorm.co.uk Badphorm.co.uk] | ||
| + | |||
| + | ==Principals== | ||
| + | <table border="1" bgcolor="white" cellspacing="0" cellpadding="5" width="80%" align="center"> | ||
| + | <tr> | ||
| + | <th colspan="3" bgcolor="goldenrod">Board of Directors</th> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>[[David Dorman]]</td> | ||
| + | <td>[[Kent Ertugrul]]</td> | ||
| + | <td>[[Steven J. Heyer]]</td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>[[Christopher Lawrence]]</td> | ||
| + | <td>[[Virasb Vahidi]]</td> | ||
| + | <td> </td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <th colspan="3" bgcolor="goldenrod">Executive Team</th> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>[[Kent Ertugrul]], Chairman & CEO</td> | ||
| + | <td>Formerly [[Virasb Vahidi]], COO</td> | ||
| + | <td>[[Greg Meyer]], VP Global Product Development</td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>Formerly [[Stratis Scleparis]], Chief Technical Officer</td> | ||
| + | <td>[[Hugo Drayton]], Chief Executive Officer, UK</td> | ||
| + | <td>[[Lynne Millar]], Chief Financial Officer</td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>[[David Pester]], General Counsel</td> | ||
| + | <td>[[Karen Arutyunov]], VP Software Development</td> | ||
| + | <td>[[Marc Burgess]], VP Technology</td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>Formerly [[Dave Gwozdz]], VP Publisher and Affiliate Partnerships</td> | ||
| + | <td>[[Chris Hogan]], VP Advertising and Brand Partnerships</td> | ||
| + | <td>[[Linda Muir]], VP HR and People Development</td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <td>[[Anton Roslov]], Chief Architect</td> | ||
| + | <td>[[Marc Rothschild]], VP Strategic Alliances</td> | ||
| + | <td>Formerly [[David Sawday]], Director of Corporate Communications, UK</td> | ||
| + | </tr> | ||
| + | |||
| + | <tr> | ||
| + | <th colspan="3" bgcolor="goldenrod" align="left" style="font-size:10pt">[http://www.phorm.com/about/exec_team2.php About Us], (Accessed 14 April 2008)</th> | ||
| + | </tr> | ||
| + | </table> | ||
==Contact, References and Resources== | ==Contact, References and Resources== | ||
| Line 10: | Line 67: | ||
===References=== | ===References=== | ||
<references/> | <references/> | ||
| + | [[Category:Media Industry]][[Category:Advertising]] | ||
Latest revision as of 10:34, 19 September 2009
Phorm is a US-based internet advertising company which has partnered with several ISPs to analyze ISP usage, create user profiles, and with this generate targeted advertising. In the UK Phorm has partnered with BT, Virgin Media and TalkTalk to enhance their revenue from advertising, or as anti-Phorm activists report: "sell your private browsing history to an advertising broker". Questions arise about how intrusive Phorm's technology is and the safeguards placed on its database.[1]
Contents
Opposition
Opponents to Phorm and similar technologies campaign for laws guaranteeing internet use privacy and one campaigning group is Badphorm.co.uk
Principals
| Board of Directors | ||
|---|---|---|
| David Dorman | Kent Ertugrul | Steven J. Heyer |
| Christopher Lawrence | Virasb Vahidi | |
| Executive Team | ||
| Kent Ertugrul, Chairman & CEO | Formerly Virasb Vahidi, COO | Greg Meyer, VP Global Product Development |
| Formerly Stratis Scleparis, Chief Technical Officer | Hugo Drayton, Chief Executive Officer, UK | Lynne Millar, Chief Financial Officer |
| David Pester, General Counsel | Karen Arutyunov, VP Software Development | Marc Burgess, VP Technology |
| Formerly Dave Gwozdz, VP Publisher and Affiliate Partnerships | Chris Hogan, VP Advertising and Brand Partnerships | Linda Muir, VP HR and People Development |
| Anton Roslov, Chief Architect | Marc Rothschild, VP Strategic Alliances | Formerly David Sawday, Director of Corporate Communications, UK |
| About Us, (Accessed 14 April 2008) | ||
Contact, References and Resources
Contact
- Website: www.phorm.com
Resources
References
- ↑ Claire Beale, They know where you browse, but is online spying the way forward?, Independent: Media, 14 April 2008.
