Difference between revisions of "Cohn and Wolfe Ltd"
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Fake blogs - a form of viral marketing in which PR or advertising agencies attempt to generate interest in their client's product by creating a fictional character on the internet - are drawing criticism from real bloggers. The Cohn & Wolfe PR firm had to apologize in 2005 after "using a fictional character to leave a series of thinly veiled advertisements on blogs and other websites. A number of websites were hit last week with messages from Barry Scott," a fictional spokesman for a British household cleaning product. | Fake blogs - a form of viral marketing in which PR or advertising agencies attempt to generate interest in their client's product by creating a fictional character on the internet - are drawing criticism from real bloggers. The Cohn & Wolfe PR firm had to apologize in 2005 after "using a fictional character to leave a series of thinly veiled advertisements on blogs and other websites. A number of websites were hit last week with messages from Barry Scott," a fictional spokesman for a British household cleaning product. | ||
| − | British blogger Tom Coates was especially outraged and called it "a new low for marketers" after he wrote an emotional account of his relationship with his father, and then received comment spam from "Barry Scott" disguised as condolences. Coates replied: "My view was that any right-thinking person would view trying to market your product on such a post as revolting, corrupt, cynical, disgusting, sick and dishonourable."<ref>Tom Coates[http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers.shtml On Cillit Bang and a new low for marketers...]", ''Plasticbag.org'', September 30, 2005.</ref><ref>[http://www.plasticbag.org/archives/2005/10/an_apology_from_the_cillit_bang_team.shtml An apology from the Cillit Bang team...]", ''Plasticbag.org'', October 4, 2005</ref><ref>Bobbie Johnson, "[http://www.guardian.co.uk/uk_news/story/0,,1585687,00.html Cleaner caught playing dirty on the net]", ''The Guardian'' (UK), October 6, 2005</ref> | + | British blogger Tom Coates was especially outraged and called it "a new low for marketers" after he wrote an emotional account of his relationship with his father, and then received comment spam from "Barry Scott" disguised as condolences. Coates replied: "My view was that any right-thinking person would view trying to market your product on such a post as revolting, corrupt, cynical, disgusting, sick and dishonourable."<ref>Tom Coates, [http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers.shtml On Cillit Bang and a new low for marketers...]", ''Plasticbag.org'', September 30, 2005.</ref><ref>[http://www.plasticbag.org/archives/2005/10/an_apology_from_the_cillit_bang_team.shtml An apology from the Cillit Bang team...]", ''Plasticbag.org'', October 4, 2005</ref><ref>Bobbie Johnson, "[http://www.guardian.co.uk/uk_news/story/0,,1585687,00.html Cleaner caught playing dirty on the net]", ''The Guardian'' (UK), October 6, 2005</ref> |
| + | ==Ghost-written journal articles== | ||
| + | |||
| + | Cohn & Wolfe was at the centre of a scandal in which Eli Lilly officials ghost-wrote articles for scientific journals. The articles plugged Eli Lilly drugs and were published under the names of credentialed scientists. | ||
==Clients== | ==Clients== | ||
Revision as of 18:34, 23 June 2009
Cohn & Wolfe - a subsidiary of WPP - describes itself as a "strategic marketing public relations firm dedicated to creating, building and protecting the world's most prolific brands."[1] It has offices all over the world including UK, US, throughout Europe, Latin America, Middle East, and the Asia Pacific region.
It offers clients 'strategic partnerships' with other WPP companies, including Quinn Gillespie, a lobbying firm.
Contents
Dabbling with fake blogging
Fake blogs - a form of viral marketing in which PR or advertising agencies attempt to generate interest in their client's product by creating a fictional character on the internet - are drawing criticism from real bloggers. The Cohn & Wolfe PR firm had to apologize in 2005 after "using a fictional character to leave a series of thinly veiled advertisements on blogs and other websites. A number of websites were hit last week with messages from Barry Scott," a fictional spokesman for a British household cleaning product.
British blogger Tom Coates was especially outraged and called it "a new low for marketers" after he wrote an emotional account of his relationship with his father, and then received comment spam from "Barry Scott" disguised as condolences. Coates replied: "My view was that any right-thinking person would view trying to market your product on such a post as revolting, corrupt, cynical, disgusting, sick and dishonourable."[2][3][4]
Ghost-written journal articles
Cohn & Wolfe was at the centre of a scandal in which Eli Lilly officials ghost-wrote articles for scientific journals. The articles plugged Eli Lilly drugs and were published under the names of credentialed scientists.
Clients
As of June 2009 O'Dwyer's Directory of PR Firms lists Cohn & Wolfe clients as including:[5]
- 3M | ADP | American Foundation for Suicide Prevention | Chevron Texaco | Coca-Cola | Colgate-Palmolive | Danone | Diageo | DuPont | Eli Lilly & Co. | Epson | Hewlett-Packard | Hilton Hotels | Illycafe | Intel | M&M/Mars | McDonald's | Merck | Novartis | PGA | Pfizer | Seagram's (Absolut) | Sears | Smuckers | Sony | Taco Bell
Personnel
Senior Management Team
- Doug Buemi, Vice Chairman, Cohn & Wolfe Worldwide
- Sarah Descher, account manager, Cohn & Wolfe London
- Christiane Dirkes, Managing Director, Cohn & Wolfe Frankfurt
- Victoria Dix, Managing Director, Cohn & Wolfe Geneva
- Patricia Godefroy, EVP, General Manager, Cohn & Wolfe Los Angeles
- Franco Guzzi, Managing Director, Cohn & Wolfe Milan
- Donna Imperato, President and CEO, Cohn & Wolfe Worldwide
- Jean-François LeBrun, EVP, General Manager, Cohn & Wolfe Montreal
- Annie Longsworth, Managing Director, Cohn & Wolfe San Francisco
- Michael O'Brien, President, General Manager, Cohn & Wolfe New York
- Carol J. Panasiuk, EVP, General Manager, Cohn & Wolfe Toronto
- Rose de la Pascua, Managing Director, Cohn & Wolfe Madrid
- Tom Petrosini, CFO, Cohn & Wolfe Worldwide
- Jonathan Shore, Managing Director, Cohn & Wolfe London
Contact details
Cohn & Wolfe London
7-12 Tavistock Square
Lynton House
London, WC1H 9LT
292 Madison Avenue
New York, NY 10017
Phone: 212.798.9700
Resources
References
- ↑ Cohn & Wolfe website
- ↑ Tom Coates, On Cillit Bang and a new low for marketers...", Plasticbag.org, September 30, 2005.
- ↑ An apology from the Cillit Bang team...", Plasticbag.org, October 4, 2005
- ↑ Bobbie Johnson, "Cleaner caught playing dirty on the net", The Guardian (UK), October 6, 2005
- ↑ Cohn & Wolfe, O'Dwyer's, accessed 17 June 2009
