Difference between revisions of "Chivas Brothers"
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== History == | == History == | ||
| − | In 1801 Chivas Brothers opened a luxury grocers in Aberdeen, they specialised in exotic goods including exclusive French brandies and rarely available Caribbean rums. The brothers (Jim & John) began blending their own whisky to complement the range and provide an alternative to, more accessible, but poor quality harsh scotch. Grocers to Queen Victoria when n Scotland by 1843 the brothers were awarded a [[Royal Warrant]] which enabled them to supply the royal house hold. By the 1920’s the firm was exporting its Chivas Regal Whisky to America and by the 1950’s it was regarded as an upmarket drink featured in the movies and said to be [[Frank Sinatra]] and the rat pack’s preferred tipple. The company bought Strathisla Distillery the oldest working distillery in the Highlands. <ref> Nation Master Encyclopaedia [http://www.nationmaster.com/encyclopedia/Chivas-Regal Chivas Regal] accessed 5th December 2008 </ref>. | + | In 1801 Chivas Brothers opened a luxury grocers in Aberdeen, they specialised in exotic goods including exclusive French brandies and rarely available Caribbean rums. The brothers (Jim & John) began blending their own whisky to complement the range and provide an alternative to, more accessible, but poor quality harsh scotch. Grocers to Queen Victoria when n Scotland by 1843 the brothers were awarded a [[Royal Warrant]] which enabled them to supply the royal house hold. By the 1920’s the firm was exporting its Chivas Regal Whisky to America and by the 1950’s it was regarded as an upmarket drink featured in the movies and said to be [[Frank Sinatra]] and the rat pack’s preferred tipple. The company bought Strathisla Distillery the oldest working distillery in the Highlands. <ref> Nation Master Encyclopaedia [http://www.nationmaster.com/encyclopedia/Chivas-Regal Chivas Regal] accessed 5th December 2008 </ref>. In 1949 the Canadian drinks giant [[Seagram & Sons|Seagram's]] bought [[Chivas Bros]]<ref>Gavin D Smith, Whisky Pages [http://www.whisky-pages.com/stories/chivas.htm Chivas' Regal Progress] accessed 5th December 2008 </ref> [[Seagram's]] added The Glenlivet to the Chivas portfollio in 1977. In 2001 [[Seagram's]] sold Chivas Bros to [[Pernod Ricard]] for £5.7 billion, the French firm already owned Aberlour disstillery. Again, in 2005 the Chivas range was increased by Pernod's £7.6 billion acquisition of [[Allied Domecq]] in association with [[US Fortune Brands]] and the subsequent takeover of [[Ballantine's]] Scotch whisky the world's 3rd top seller. The firm hopes to catch the world number one whisky Johnnie Walker; one of [[Diageo]]'s biggest global brands. ]]<ref>Gavin D Smith, Whisky Pages [http://www.whisky-pages.com/stories/chivas.htm Chivas' Regal Progress] accessed 5th December 2008 </ref> |
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| + | According to Chivas International Marketing Director [[Martin Riley]] | ||
| + | :Diageo has over 30 per cent of the global Scotch whisky market, and we now have more than 20 per cent. We are the clear number two, significantly ahead of all the others. <ref>Gavin D Smith, Whisky Pages [http://www.whisky-pages.com/stories/chivas.htm Chivas' Regal Progress] accessed 5th December 2008 </ref> | ||
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==PR & Marketing Companies== | ==PR & Marketing Companies== | ||
| − | *[[Graphico]] Digital marketing firm who developed the global brand site for Chivas Regal <ref> Graphico [http://www.graphico.co.uk/ClientDetails.aspx?cid=19 Clients | + | *[[Graphico]] Digital marketing firm who developed the global brand site for Chivas Regal <ref> Graphico [http://www.graphico.co.uk/ClientDetails.aspx?cid=19 Clients] accessed 5th December 2008 </ref> |
==References== | ==References== | ||
<references/> | <references/> | ||
Revision as of 21:10, 5 December 2008
History
In 1801 Chivas Brothers opened a luxury grocers in Aberdeen, they specialised in exotic goods including exclusive French brandies and rarely available Caribbean rums. The brothers (Jim & John) began blending their own whisky to complement the range and provide an alternative to, more accessible, but poor quality harsh scotch. Grocers to Queen Victoria when n Scotland by 1843 the brothers were awarded a Royal Warrant which enabled them to supply the royal house hold. By the 1920’s the firm was exporting its Chivas Regal Whisky to America and by the 1950’s it was regarded as an upmarket drink featured in the movies and said to be Frank Sinatra and the rat pack’s preferred tipple. The company bought Strathisla Distillery the oldest working distillery in the Highlands. [1]. In 1949 the Canadian drinks giant Seagram's bought Chivas Bros[2] Seagram's added The Glenlivet to the Chivas portfollio in 1977. In 2001 Seagram's sold Chivas Bros to Pernod Ricard for £5.7 billion, the French firm already owned Aberlour disstillery. Again, in 2005 the Chivas range was increased by Pernod's £7.6 billion acquisition of Allied Domecq in association with US Fortune Brands and the subsequent takeover of Ballantine's Scotch whisky the world's 3rd top seller. The firm hopes to catch the world number one whisky Johnnie Walker; one of Diageo's biggest global brands. ]][3]
According to Chivas International Marketing Director Martin Riley
- Diageo has over 30 per cent of the global Scotch whisky market, and we now have more than 20 per cent. We are the clear number two, significantly ahead of all the others. [4]
The Business Today
Chivas Regal is one of the world's leading premium scotch brands and is on sale in more than 200 countries.
PR & Marketing Companies
References
- ↑ Nation Master Encyclopaedia Chivas Regal accessed 5th December 2008
- ↑ Gavin D Smith, Whisky Pages Chivas' Regal Progress accessed 5th December 2008
- ↑ Gavin D Smith, Whisky Pages Chivas' Regal Progress accessed 5th December 2008
- ↑ Gavin D Smith, Whisky Pages Chivas' Regal Progress accessed 5th December 2008
- ↑ Graphico Clients accessed 5th December 2008
