Difference between revisions of "Kraft Foods Inc."
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=== Nutrition and wellbeing === | === Nutrition and wellbeing === | ||
| − | Under the policy area of nutrition and wellbeing Kraft claim they are investing in tackling childhood obesity worldide. Kraft UK & Ireland, are "helping children to find out about healthy lifestyles and create their ideal playgrounds through [[ | + | Under the policy area of nutrition and wellbeing Kraft claim they are investing in tackling childhood obesity worldide. Kraft UK & Ireland, are "helping children to find out about healthy lifestyles and create their ideal playgrounds through [[health4schools]]". This programme claims to take a holistic approach to "nurturing life-long healthy lifestyle habits in children, by encouraging them to grow their own food, plan and cook healthy meals, appreciate the benefits of breakfast and engage in active play". Each school that participates in ther programme receives a package of support and resources worth €7000, including a grant to pay for improvements to the playground. The programme is currently underway in 75 Gloucestershire schools and will Kraft are aiming to extend the programme to at least 100 schools in the future. The programme has been developed in partnership with the Local Education Authority and Business in the Community.{{ref|4}} |
At the same time they have remained robust in defence of their policies on portion size, fat and sugar levels in certain products, lebaelling and advertising to children above 6. | At the same time they have remained robust in defence of their policies on portion size, fat and sugar levels in certain products, lebaelling and advertising to children above 6. | ||
Revision as of 13:37, 4 October 2007
Kraft Foods is a packaged food company formerly owned by tobacco giant Philip Morris/Altria[1]. In 2006, they purchased about $8.2 billion worth of commodities. The company is one of the world’s largest purchasers of several agricultural commodities, including such varied products as coffee, cocoa and select nuts.
Contents
People
Board of Directors
Chairman and Chief Executive Officer, Kraft Foods Inc.
Co-Chairman and Chief Executive Officer, Global Consumer Group, Citigroup, Inc.
President and Chief Executive Officer, Royal Numico N.V.
Chairman and Chief Executive Officer, Altria Group, Inc.
President and Chief Executive Officer, Newell Rubbermaid Inc.
President, The Scripps Research Institute
Chairman, PFI Group, LLC
Chief Executive Officer and Chairman, FINRA
Chairman, President and Chief Executive Officer, Carver Bancorp, Inc.
Employees
2006 Total Number of Kraft Employees by Region:[2]
- North America 46,812
- Asia Pacific 5,140
- Latin America 15,703
- European Union 16,039
- Eastern Europe, Middle East and Africa (EEMA) 6,334
Policy
Kraft claim that they are " are committed to responsible business conduct. We constantly strive to stay in touch with society’s changing expectations of us and determine where we can help make a meaningful difference to society." :[3]
To this end Kraft have several policy initiatives in various areas such as sustainable farming, nutrition and wellbeing and quality and food safety.
Nutrition and wellbeing
Under the policy area of nutrition and wellbeing Kraft claim they are investing in tackling childhood obesity worldide. Kraft UK & Ireland, are "helping children to find out about healthy lifestyles and create their ideal playgrounds through health4schools". This programme claims to take a holistic approach to "nurturing life-long healthy lifestyle habits in children, by encouraging them to grow their own food, plan and cook healthy meals, appreciate the benefits of breakfast and engage in active play". Each school that participates in ther programme receives a package of support and resources worth €7000, including a grant to pay for improvements to the playground. The programme is currently underway in 75 Gloucestershire schools and will Kraft are aiming to extend the programme to at least 100 schools in the future. The programme has been developed in partnership with the Local Education Authority and Business in the Community.[4] At the same time they have remained robust in defence of their policies on portion size, fat and sugar levels in certain products, lebaelling and advertising to children above 6.
Affiliations
- American Council for Fitness and Nutrition[5] Executive Board Member
- British Nutrition Foundation[6] Member
- International Food Information Council Donor[7]
- European Food Information Council[8] Member
PR/Lobbying Agencies/People
- Bivings Group [9]
- Edelman [10]
- Society of European Affairs Professionals [11]
- Lexis Public Relations Ltd [12]
- Noguchi Communications[13]
- Interbrand [14]
Corporate lobby groups
Community and Social Responsibility initiatives
Other services
References
- ^Altria Group Inc 2007 Altria Group, Inc. Completes Spin-off of Kraft Foods Inc.
- ^http://kraft.com/responsibility/people.aspx
- ^http://kraft.com/responsibility/home.aspx
- ^ http://kraft.com/responsibility/nhw_communitybased.aspx
- ^American Council for Fitness and Nutrition Members
- ^British Nutrition Foundation 2007 BNF Member Companies
- ^Kraft Foods Inc Community-based Health and Wellness Programs
- ^European Food Information Council About EUFIC
- ^The Bivings Group 2007 Client List
- ^PR Watch, Third Quarter 2003, Volume 10, No. 3 Cancer PR Firms Still Addicted to Tobacco Paul Goldberg
- ^Society of European Affairs Professionals 2007 Members of SEAP
- ^Corporate Watch GLENEAGLES: Lexis PR and corporate sponsorships
- ^Porter Novelli Porter Novelli Announces New Hungarian Partner Noguchi Communications Joins Agency Network
- ^Interbrand 2007 In A Biskit: Stops the Munchies
- ^Food and Drink Federation 2007 Full Members
- ^Kraft 2007 Kraft Cares: Focusing Our Giving to Make a Difference
- ^Brambles 2007 Chep Overview
