Difference between revisions of "Merchant"

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Merchant is a subsidiary of [[Brunswick Group]].
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Merchant is a subsidiary of [[Brunswick Group]]. According to its website Merchant is
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:a leading corporate design consultancy. We work with clients to develop creative ways of communicating their brand and investment proposition. Our principal areas of activity are annual reports, websites, corporate literature, corporate identity and advertising.{{ref|Web}}
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Design Work reports:
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:There is a corner of the design industry which has the ear of some of the most covetable FTSE 100 companies, but it has such a low profile that it is largely ignored by the outside world. These groups are consistently well placed in business surveys, but are still poorly perceived.{{ref|DW}}
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According to Managing Director Robert Moser 'The old adage that no-one reads the annual report is true if you simply regurgitate the preliminary statement,’ he points out. ‘If you want someone to read it, you have to deliver clarity about your operations. If you do that, any analyst worth his or her salt will read it. Annual reporting is a specialty, like hairdressing: there are billions of hairdressers but only a few really know how to cut hair.’{{ref|CorpComms}}
  
 
==People==
 
==People==
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===Directors===
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*[[John Andrew Fenwick]] Appointed as Secretary 10/8/1997
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*[[Alan Parker]] Appointed as Director 10/8/1997
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==Staff, December 2006==
 
*[[Robert Moser]] Managing Director
 
*[[Robert Moser]] Managing Director
 
*[[Reg Pauffley]] Strategic Advisor
 
*[[Reg Pauffley]] Strategic Advisor
Keelin
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*[[Keelin MacGreevy]] Partner
MacGreevy
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*[[Jayne Bull]] Project Manager
Partner Jayne
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*[[Claire Morrison]] Project Manager
Bull
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*[[Anna Gilson]] Project Manager
Project
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*[[Leigh Littlebury]] Project Manager
Manager
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*[[Ione Minett]] Project Manager
Claire Morrison Anna Gilson Leigh Littlebury Ione Minett
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*[[Carmelina Massaro]] Project Manager
Claire
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*[[Russell Thompson]] Production Manager
Morrison
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*[[Chris Baxter]] Advertising Director
Project
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*[[Helen Smythe]] PA to Robert Moser
Manager Anna
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Gilson
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==Previous names==
Project
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[[Coready Limited]] name changed 01/11/1997 {{ref|CH}}
Manager Leigh
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===Parent company===
Littlebury
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*[[Wynnstay Merchant Limited]]
Project
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Manager Ione
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==Notes==
Minett
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#{{note|Web}} [http://www.merchant.co.uk/mgl/mgl_home/ Merchant Website], Accessed December 2006.
Project
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#{{note|Web}} 'SPECIAL RELATIONSHIP' ''Design Week'', August 4, 2000, Pg. 22
Manager
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#{{note|CorpComms}} Nina Montagu-Smith '[http://corpcomms.thecrossbordergroup.com/.../Lab_Issues/ArticlesView.aspx?tabID=1504&ItemID=19443&mid=0 Could Try Harder]' ''CorpComms Magazine'', 2005
Carmelina Massaro Russell Thompson Chris Baxter Helen Smythe
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#{{note|CH}} Companies House, [http://wck2.companieshouse.gov.uk/1cbb0f74475b4d36214dabdc37d6d1b8/compdetails Merchant Corporate Design Limited], accessed January 2007.
Carmelina
 
Massaro
 
Project
 
Manager Russell
 
Thompson
 
Production
 
Manager Chris
 
Baxter
 
Advertising
 
Director Helen
 
Smythe
 
PA to Robert
 
Moser
 

Latest revision as of 07:07, 28 May 2007

Merchant is a subsidiary of Brunswick Group. According to its website Merchant is

a leading corporate design consultancy. We work with clients to develop creative ways of communicating their brand and investment proposition. Our principal areas of activity are annual reports, websites, corporate literature, corporate identity and advertising.[1]

Design Work reports:

There is a corner of the design industry which has the ear of some of the most covetable FTSE 100 companies, but it has such a low profile that it is largely ignored by the outside world. These groups are consistently well placed in business surveys, but are still poorly perceived.[2]

According to Managing Director Robert Moser 'The old adage that no-one reads the annual report is true if you simply regurgitate the preliminary statement,’ he points out. ‘If you want someone to read it, you have to deliver clarity about your operations. If you do that, any analyst worth his or her salt will read it. Annual reporting is a specialty, like hairdressing: there are billions of hairdressers but only a few really know how to cut hair.’[3]

People

Directors

Staff, December 2006

Previous names

Coready Limited name changed 01/11/1997 [4]

Parent company

Notes

  1. ^ Merchant Website, Accessed December 2006.
  2. ^ 'SPECIAL RELATIONSHIP' Design Week, August 4, 2000, Pg. 22
  3. ^ Nina Montagu-Smith 'Could Try Harder' CorpComms Magazine, 2005
  4. ^ Companies House, Merchant Corporate Design Limited, accessed January 2007.