Difference between revisions of "Advertising Association"
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[[Category:Food Industry lobby groups]] | [[Category:Food Industry lobby groups]] | ||
Revision as of 10:02, 20 August 2007
According to its own website
- The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.
Contents
Affiliations
Members
The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
Advertisers
ISBA Proprietary Association of Great Britain (PAGB)
Agencies
Institute of Practitioners in Advertising (IPA)
Marketing Communication Consultants Association (MCCA)
Media
Television
BSkyB Channel Four Television Five GMTV ITV plc Satellite and Cable Broadcasters' Group (SCBG) Virgin Media Television
Newspaper Publishers Association (NPA) Newspaper Society (NS) Periodical Publishers Association (PPA) Scottish Newspaper Publishers Association (SNPA) Yell (Yellow Pages)
Posters
Outdoor Advertising Association of Great Britain (OAA)
Radio
RadioCentre
Cinema
Cinema Advertising Association (CAA)
Direct Marketing
Direct Marketing Association (UK) Ltd (DMA) Data Publishers Association (DPA) Direct Selling Association (DSA) Mail Order Traders' Association (MOTA) Royal Mail
Internet
Internet Advertising Bureau (UK) (IAB)
Other organisations
Communication Advertising and Marketing Education Foundation Institute of Sales Promotion International Advertising Association - UK Chapter Marketing Society MRS (Market Research Society) Point-of-Purchase Advertising International
Food Advertising Unit
According to their own website, part of the AA’s remit is the Food Advertising Unit, a centre for information and research into food advertising. Its prime focus is TV advertising to children.[1]( http://www.adassoc.org.uk/html/about_us.html)
