Difference between revisions of "CMS Strategic Limited"
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{{Infobox company | {{Infobox company | ||
| name = CMS Strategic Limited | | name = CMS Strategic Limited | ||
| + | | trade_name = None | ||
| logo = | | logo = | ||
| type = Private limited company | | type = Private limited company | ||
| − | | | + | | founded = 8 July 1999 |
| + | | founder = [[Nicholas Henry Johnstone]] | ||
| + | | defunct = No | ||
| location = London, England | | location = London, England | ||
| − | | key_people = Georgia Rose Pickering (Managing Director) | + | | key_people = [[Georgia Rose Pickering]] (Managing Director and majority shareholder) |
| industry = Public relations, communications | | industry = Public relations, communications | ||
| services = Media relations, government relations, reputation management, business development support | | services = Media relations, government relations, reputation management, business development support | ||
| num_employees = | | num_employees = | ||
| − | | homepage = | + | | homepage = [https://www.cmsstrategic.com cmsstrategic.com] |
}} | }} | ||
| Line 32: | Line 35: | ||
CMS Strategic employs a team of communications professionals with expertise in defence PR. The current team includes:<ref name="CMSAbout" /> | CMS Strategic employs a team of communications professionals with expertise in defence PR. The current team includes:<ref name="CMSAbout" /> | ||
| − | + | ||
{| class="wikitable sortable" | {| class="wikitable sortable" | ||
|+ CMS Strategic Staff | |+ CMS Strategic Staff | ||
! Name !! Role | ! Name !! Role | ||
|- | |- | ||
| − | | Georgia Pickering || Managing Director | + | | [[Georgia Pickering]] || Managing Director |
|- | |- | ||
| − | | Oliver Tillard || Senior Account Director | + | | [[Oliver Tillard]] || Senior Account Director |
|- | |- | ||
| − | | Dr Alexandra Walmsley || Senior Advisor | + | | Dr [[Alexandra Walmsley]] || Senior Advisor |
|- | |- | ||
| − | | Jamie Hall || Associate Account Director | + | | [[Jamie Hall]] || Associate Account Director |
|- | |- | ||
| − | | Toby Flower || Associate Account Director | + | | [[Toby Flower]] || Associate Account Director |
|- | |- | ||
| − | | Phoebe Chubb || Junior Account Manager | + | | [[Phoebe Chubb]] || Junior Account Manager |
|- | |- | ||
| − | | Kira Lewis || Senior Account Executive | + | | [[Kira Lewis]] || Senior Account Executive |
|- | |- | ||
| − | | Jemima Pentreath || Account Executive | + | | [[Jemima Pentreath]] || Account Executive |
|} | |} | ||
| + | |||
== Directors and Ownership == | == Directors and Ownership == | ||
=== Current Officers === | === Current Officers === | ||
| Line 62: | Line 66: | ||
=== Former Officers === | === Former Officers === | ||
| − | * Nicholas Henry Johnstone: Director, appointed 8 July 1999, resigned 24 August 2015.<ref name="CHOfficers" /> | + | * [[Nicholas Henry Johnstone]]: Director, appointed 8 July 1999, resigned 24 August 2015.<ref name="CHOfficers" /> |
| − | * Brian David Grimwood: Secretary, appointed 9 July 1999, resigned 28 August 2010.<ref name="CHOfficers" /> | + | * [[Brian David Grimwood]]: Secretary, appointed 9 July 1999, resigned 28 August 2010.<ref name="CHOfficers" /> |
| − | * Christine Kane: Secretary, appointed 28 August 2010, resigned 11 December 2015.<ref name="CHOfficers" /> | + | * [[Christine Kane]]: Secretary, appointed 28 August 2010, resigned 11 December 2015.<ref name="CHOfficers" /> |
* JPCORS LIMITED and JPCORD LIMITED: Nominee roles, appointed and resigned 8 July 1999.<ref name="CHOfficers" /> | * JPCORS LIMITED and JPCORD LIMITED: Nominee roles, appointed and resigned 8 July 1999.<ref name="CHOfficers" /> | ||
| Line 70: | Line 74: | ||
CMS Strategic represents clients across the defence, aerospace, and security industries, including original equipment manufacturers (OEMs), tier one and two suppliers, and aftermarket specialists.<ref name="CMSAbout" /> Known clients include: | CMS Strategic represents clients across the defence, aerospace, and security industries, including original equipment manufacturers (OEMs), tier one and two suppliers, and aftermarket specialists.<ref name="CMSAbout" /> Known clients include: | ||
* [[Elbit Systems]]: Israel's largest weapons manufacturer, for which CMS has managed UK public relations amid protests over its role in the Zionist colony's military operations.<ref name="MEE20251103" /> | * [[Elbit Systems]]: Israel's largest weapons manufacturer, for which CMS has managed UK public relations amid protests over its role in the Zionist colony's military operations.<ref name="MEE20251103" /> | ||
| − | * Nasmyth Group: Appointed CMS for PR services in 2016.<ref name="ADS20160526">ADS Advance, [https://www.adsadvance.co.uk/nasmyth-group-appoints-cms-strategic-for-pr.html Nasmyth Group appoints CMS Strategic for PR] ''ADS Advance'', 26 May 2016.</ref> | + | * [[Nasmyth Group]]: Appointed CMS for PR services in 2016.<ref name="ADS20160526">ADS Advance, [https://www.adsadvance.co.uk/nasmyth-group-appoints-cms-strategic-for-pr.html Nasmyth Group appoints CMS Strategic for PR] ''ADS Advance'', 26 May 2016.</ref> |
| − | * Westwire Harnessing Ltd.: Supported the opening of a new defence facility.<ref name="LinkedInCMS">LinkedIn, [https://uk.linkedin.com/company/cms-strategic CMS Strategic] ''LinkedIn'', accessed 13 February 2026.</ref> | + | * [[Westwire Harnessing Ltd.]]: Supported the opening of a new defence facility.<ref name="LinkedInCMS">LinkedIn, [https://uk.linkedin.com/company/cms-strategic CMS Strategic] ''LinkedIn'', accessed 13 February 2026.</ref> |
| − | * Shephard Media: Praised CMS for understanding the aerospace and defence media landscape.<ref name="CMSHompage">CMS Strategic, [https://www.cmsstrategic.com/ Homepage] ''CMS Strategic'', accessed 13 February 2026.</ref> | + | * [[Shephard Media]]: Praised CMS for understanding the aerospace and defence media landscape.<ref name="CMSHompage">CMS Strategic, [https://www.cmsstrategic.com/ Homepage] ''CMS Strategic'', accessed 13 February 2026.</ref> |
The firm has been accused of planting media stories to shield clients like [[Elbit Systems]] from scrutiny, as reported in relation to the proscription of [[Palestine Action]].<ref name="MEE20251103" /> | The firm has been accused of planting media stories to shield clients like [[Elbit Systems]] from scrutiny, as reported in relation to the proscription of [[Palestine Action]].<ref name="MEE20251103" /> | ||
Latest revision as of 12:48, 13 February 2026
British communications consultancy specialising in defence and security
| CMS Strategic Limited | |
|---|---|
| Trade name | None |
| Logo | |
| Type | Private limited company |
| Founded | 8 July 1999 |
| Founder(s) | Nicholas Henry Johnstone |
| Defunct | No |
| Headquarters | London, England |
| Industry | Public relations, communications |
| Services | Media relations, government relations, reputation management, business development support |
| Parent | {{{parent}}} |
| Subsidiaries | |
| Revenue | {{{revenue}}} |
| Number of employees | |
| Homepage | cmsstrategic.com |
CMS Strategic Limited is a British communications consultancy specialising in public relations for the defence, aerospace, and security sectors.[1] Founded in 1999, the firm provides services including media relations, government affairs, crisis communications, and reputation management to clients in the defence industry.[2] It has been involved in controversies related to its representation of Elbit Systems, a major supplier to the Zionist regime's military.[3]
The company is headquartered in London and emphasises its commitment to the UK Armed Forces Covenant, employing individuals with military backgrounds.[1] CMS Strategic operates with a small team focused on bespoke campaigns for prime contractors, SMEs, and supply chain members in defence.[4]
History
CMS Strategic was incorporated on 8 July 1999 as a private limited company in England and Wales, with company number 03803549.[5] Initially directed by Nicholas Henry Johnstone, the firm transitioned leadership in 2015 when Georgia Rose Pickering was appointed director.[5] Pickering became the majority owner and managing director, guiding the company towards specialised defence communications.[6]
Services
CMS Strategic offers a range of communications services tailored to the defence sector, including:
- Media relations: Engaging with broadcast, print, and online media on behalf of clients.[2]
- Government relations: Assisting businesses in navigating policy and regulatory environments.[2]
- Reputation management: Protecting and enhancing client images amid scrutiny.[1]
- Business development support: Helping clients secure new opportunities in defence markets.[4]
The firm partners with organisations like Provision Advisors for international campaigns.[1]
Staff
CMS Strategic employs a team of communications professionals with expertise in defence PR. The current team includes:[1]
| Name | Role |
|---|---|
| Georgia Pickering | Managing Director |
| Oliver Tillard | Senior Account Director |
| Dr Alexandra Walmsley | Senior Advisor |
| Jamie Hall | Associate Account Director |
| Toby Flower | Associate Account Director |
| Phoebe Chubb | Junior Account Manager |
| Kira Lewis | Senior Account Executive |
| Jemima Pentreath | Account Executive |
Directors and Ownership
Current Officers
- Georgia Rose Pickering: Director, appointed 24 August 2015.[5]
- Alastair Michael Pickering: Secretary, appointed 20 October 2015.[5]
Persons with Significant Control
Mrs Georgia Rose Pickering holds 75% or more of shares and voting rights, with the right to appoint or remove directors. Notified on 18 July 2016.[6]
Former Officers
- Nicholas Henry Johnstone: Director, appointed 8 July 1999, resigned 24 August 2015.[5]
- Brian David Grimwood: Secretary, appointed 9 July 1999, resigned 28 August 2010.[5]
- Christine Kane: Secretary, appointed 28 August 2010, resigned 11 December 2015.[5]
- JPCORS LIMITED and JPCORD LIMITED: Nominee roles, appointed and resigned 8 July 1999.[5]
Clients
CMS Strategic represents clients across the defence, aerospace, and security industries, including original equipment manufacturers (OEMs), tier one and two suppliers, and aftermarket specialists.[1] Known clients include:
- Elbit Systems: Israel's largest weapons manufacturer, for which CMS has managed UK public relations amid protests over its role in the Zionist colony's military operations.[3]
- Nasmyth Group: Appointed CMS for PR services in 2016.[7]
- Westwire Harnessing Ltd.: Supported the opening of a new defence facility.[8]
- Shephard Media: Praised CMS for understanding the aerospace and defence media landscape.[9]
The firm has been accused of planting media stories to shield clients like Elbit Systems from scrutiny, as reported in relation to the proscription of Palestine Action.[3]
See also
Elbit Systems Palestine Action Defence industry of the United Kingdom
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 CMS Strategic, About us CMS Strategic, accessed 13 February 2026.
- ↑ 2.0 2.1 2.2 CMS Strategic, What we do CMS Strategic, accessed 13 February 2026.
- ↑ 3.0 3.1 3.2 Middle East Eye, PR firm 'planted story' about Iran funding Palestine Action in media, report says Middle East Eye, 3 November 2025.
- ↑ 4.0 4.1 CMS Strategic, Market sectors CMS Strategic, accessed 13 February 2026.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 5.7 GOV.UK, CMS STRATEGIC LIMITED officers Companies House, accessed 13 February 2026.
- ↑ 6.0 6.1 GOV.UK, CMS STRATEGIC LIMITED persons with significant control Companies House, accessed 13 February 2026.
- ↑ ADS Advance, Nasmyth Group appoints CMS Strategic for PR ADS Advance, 26 May 2016.
- ↑ LinkedIn, CMS Strategic LinkedIn, accessed 13 February 2026.
- ↑ CMS Strategic, Homepage CMS Strategic, accessed 13 February 2026.