Globalisation:European Food Information Council: Funding and connections

Funding and Connections

EUFIC, markets itself as a non-profit organisation aimed at improving the eating habits and food information available in order to aid the general public in making the right choices when it comes to foods. It has become common knowledge as the awareness of healthy eating increases, that certain foods come under the category of healthy and ‘good’ for you, whilst others fall under the opposite category. As EUFIC wishes to promote healthy food it would be fair to expect that any funders to the company would come from such organisations. This however is not the case, instead current EUFIC funders include: Barilla, Cargill, Cereal Partners, Coca-Cola HBC, Coca-Cola, Danone, DSM Nutritional Products Europe Ltd., Ferrero, Kraft Foods, Louis Bonduelle Foundation, McCormick Foods, Mars, McDonald's, Nestlé, Novozymes, PepsiCo, Pfizer Animal Health, Südzucker, and Unilever.It would seem then that EUFIC is facing somewhat of a contradiction, not only is EUFIC funded but labels associated with the more unhealthy foods on the market, but these companies have also come under much criticism for an array of different controversies. This page outlines a few selected case studies of EUFIC funders and controversies that they have been linked to. These case studies draw on food and drinks industry giants such as, Kraft Foods, Coca-Cola, Mars and McDonalds. Each of these examples stand to represent problems for EUFIC's representation as these related companies engage in activities which appear to conflict with EUFIC and in some cases their own social corporate responsibility. Although it can be expected that organisations such as EUFIC will need to receive funding from external sources this raises questions over whether EUFIC'S primary purpose is still being met or whether the influence of these giant external corporate financial powers are jeopardising their goal. As the process of globalisation continues to expand it becomes ever more difficult to find the truth behind companies and their aims.

Funders and controversies

Kraft Foods:

According to the Organic Consumer Association Kraft Foods was called on to remove genetically engineered - also known as genetically modified(GM) - ingredients from their food supplies. Kraft Foods were found to use GM ingredients in many of their products. Research has shown that GM ingredients are suspected to pose not only a threat to human health but also the environment, this lead 'Consumers in more than 250 locations [to] call on Kraft Foods to stop putting human health and the environment at risk'.

'While the scientific consensus is clear, consumers don’t always agree. For example, in the U.S. most people are not concerned about GM foods or ingredients and so we use them in America. On the other hand, in Europe, we know the general public doesn’t want GM ingredients and so we don’t use them there.'

'Marketing Gimmick or Whole-Hearted? As environmentally-conscious as Kraft seems to be, their committment to healthy food has been questioned by many organizations including the Sierra Club. Currently, Kraft has shown little effort towards reducing their use of genetically modified ingredients. Many consumers refuse to purchase from them due to their potential to expose consumers to new allergies. Along with this, potentially hazardous pesticides are being used on american farms to support unlabeled GMOs. On the other side of the planet Kraft has altogether stopped using genetically engineered ingredients in their European products due to public demand'

Lendman picks up on Smith's (2007) argument that 'Agribusiness giants allow nothing to interfere with profits, safety is off the table, and all negative information is quashed.'

McDonalds:

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'McDonald's promote their food as 'nutritious', but the reality is that it is junk food - high in fat, sugar and salt, and low in fibre and vitamins. A diet of this type is linked with a greater risk of heart disease, cancer, diabetes and other diseases. Their food also contains many chemical additives, some of which may cause ill-health, and hyperactivity in children. Don't forget too that meat is the cause of the majority of food poisoning incidents. In 1991 McDonald's were responsible for an outbreak of food poisoning in the UK, in which people suffered serious kidney failure. With modern intensive farming methods, other diseases - linked to chemical residues or unnatural practices - have become a danger to people too (such as BSE).'