According to Mind Advertising:
- Family business Ferrero is the one of world's biggest confectioners with a small portfolio of international brands including Ferrero Rocher specialty chocolates, Nutella spread and Tic Tac mints. But its biggest product is the Kinder portfolio, which encompasses a large number of different confectionery products, led by Kinder Surprise chocolate toy eggs. Kinder is one of Italy's most international brands with global sales in excess of E2bn. At home the group markets a substantial collection of additional products including beverages. Advertising Age estimated global measured advertising expenditure of $557m in 2005, making Ferrero the world's #56 advertiser.