View source for Current Medical Directions

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'''Current Medical Directions''' (CMD) is a 'promotional medical education company that has been in business for nearly 20 years'.  It is owned by [[Sudler & Hennessey]] a global healthcare communications firm, which is in turn part of the [[WPP]] empire. <ref>WPP. [http://www.wpp.com/WPP/Companies/CompanyDetail.htm?id=226 Sudler & Hennessey] Accessed 26 November 2009.</ref> It is one of [[WPP]]'s companies. 

==About==

CMD has a long history of working with the world’s leading pharmaceutical companies including [[AstraZeneca]], [[Boehringer Ingelheim]], [[Bristol-Myers Squibb]], [[Eisai]], [[Elan]], [[Forest]], [[GlaxoSmithKline]], [[Merck]], and [[Pfizer]] across a wide range of products and concentrating on the following areas: CNS, respiratory, diabetes, cardiovascular disease, infectious diseases, urology, and women’s health. 'The company has developed programming and products at various stages of their lifecycle: from pipeline products to products that are in market expansion phase; to support for aging products that either have new formulations or are entering new arenas; to focus on a target audience that has been underserved and underrecognized; or for those products facing stiff competition from new entries.' <ref>Current Medical Directions. [http://www.cmdny.com/about.html About CMD] Accessed on 29 September 2009.</ref>

==Work==

CMD is involved in a host of promotional activities including: Speaker Training Meetings; Advisory Boards; Consultant Meetings; Audio Conferences; Dinner/Working Group Meetings; and Investigator Meetings. In terms of strategy, it works on Scientific Platform Development; KOL (key opinion leader) Development/Mapping; Mentorship Programs; Scholars Programs; Slide Kit Development; Reprint Lecture Kits; Website/CD-ROM Development. In Print and Multimedia, it works on Publication Planning and Execution; Educational Slide Kits; Reprint Lecture Kits; Virtual Conferences; Websites; Interactive CD-ROMs; KOL Database Development and Management; Monographs; Journal Supplements; Scientific Poster Exhibitions; Newsletters/Inserts; Handbooks; Interactive Case Studies. In terms of live programs, CMD organises Interactive Workshops; Seminars; Industry-Supported Symposia; amd Mentorship Programs Physician-Patient Partner Programs including Best Practices Case Study Programs. <ref>Current Medical Directions. [http://www.cmdny.com/work.html CMD Work] Accessed on 29 September 2009.</ref>

==People==

*[[Steven Abramson]] - Senior Executive VP, Managing Director 
*[[Jodi Dennis]] - Managing Director

==Contact==

Current Medical Directions Inc

:230 Park Avenue South
:New York, NY 10003

:Email: sabramson@cmdny.com
:Phone: (212) 614-4100
:Fax: (212) 598-6909 


==Notes==
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