Weber Group

From Powerbase
Jump to: navigation, search

The Weber Group was a public relations agency specialising in the technology sector, founded by Laurence 'Larry' Weber in 1987 in Cambridge, Massachusetts. It is now part of the international firm Weber Shandwick.

Weber Group was acquired by Interpublic in 1998. Larry Weber, considered to be the leading PR guru in the world, then executed a consolidation strategy leading to the largest PR agency in the world. In 2000, Weber Group merged with another one of Interpublic's acquisitions: UK international PR group Shandwick, creating Weber Shandwick. The companies US offices merged into Weber Shandwick, the London office merged with the London office of global PR group Golin Harris (also owned by Interpublic).

The company pioneered an extranet system called WeberWorks that allowed clients to keep up with what was being said about them in both the print and online media. This capability was referenced in the anti-globalisation book No Logo by Naomi Klein.

Weber employees were generally known as Weberites.