Visnews

VNRs

Visnews, the international television news agency which makes VNRs for corporate clients, says in its own press release: 'VNRs are an extremely successful method for gaining publicity and highly cost-effective television exposure for a corporate client... Ask most television heads of news if they use VNRs and the an-swer will be no but ask the programme editors and they'll probably tell you they use them all the time...'

British Telecom hired Visnews Corporate Television, a subsidiary company, to produce a VNR publicis-ing the 25th anniversary of the Telecom tower, which was used on BBC's Breakfast Time on October 8 with a story about charges for directory enquiries. Last year, News at Ten ran a VNR from Sea Containers show-ing its Seacat catamaran breaking a transatlantic record. Sky News, BBC South and TVS recently used an-other Sea Containers VNR showing the Seacat passing under Tower Bridge to be presented with a trophy. Steve Garvey, the corporate television manager at Visnews, says the European VNR market will be worth 'tens of millions of pounds' within three years, as broadcasters opt for VNRs to avoid the cost of sending out camera crews.