Sue Croft is a member of the Conservative Party and a councillor for North Devon District Council.
- Sue Croft is a founder of Nature's Store (now Tree of Life). Sue has previously served as a member of the Health Food Manufacturer’s Association, and is a Fellow of the Institute of Health Food Retailing.
- Sue became an elected director of Consumers for Health Choice in 1996, with specific responsibilities for fund raising and communications. She became the "voice of the consumer" during the Vitamin B6 campaign, and helped CHC achieve the PR Campaign of the Year Award presented by the Health Food Manufacturers Association in 1998.
- In April 2005, Sue received a special achievements award at Natural Products, Olympia. This honour was made to acknowledge her work on behalf of the natural products industry and for her tireless efforts of behalf of consumers, over many years, against adverse EU legislation relating to supplements and other health products.
- Sue now runs her own Consultancy company based in Devon, dealing once again with media and public relations, and other matters relating to natural healthcare.