Riskometer.org

Riskometer.org is a website run by the front group the American Council on Science and Health, to demonstrate that the risks posed by industrial chemicals are very small compared to other risks people are exposed to, particularly smoking: "Favorite scares include ones about traces of various chemicals in the environment, and about both synthetic and natural food constituents." It argues that efforts to regulate these chemicals are inappropriate: "Such misdirection of public attention fuels unnecessary anxiety and raises the costs of consumer products for all without any proof of public benefit."

Such ranking of risks ignore factors such as whether a particular risk is taken on voluntarily (such as smoking) or involuntarily (such as occupational and environmental risks), whether there are alternatives and whether people are informed of the risks they are exposed to so they can make their own choices (as in the case of food additives).