Nestle: Products and Projects
Nestlé lists its main areas of concern as: Childcare, Cooking, Petcare, Wellness
Nestlé's marketing strategy focuses on developing international and market-leading brands. It produces around 8,500 brands, the most important of which include:
Soluble coffee: Nescafé, Taster's Choice, Ricoré, Ricoffy
According to a brand study conducted by Interbrand, the Nescafé name is worth 16bn Swiss Francs (£7bn) and stands at no. 21 in the ranking of the world's most valuable brands - ahead of Rolex, Pepsi and Prada.
Roast & ground coffee: Nespresso, Bonka, Zoégas, Loumidis Water: Nestlé Pure Life, Nestlé Aquarel, Perrier, Vittel, Contrex, S. Pellegrino, Acqua Panna, Buxton mineral water, Levissima, Vera, Arrowhead, Poland Spring, Zephyrhills, San Bernardo, Ice Mountain, Hépar, Deer Park, Al Manhal, Ozarka, Quézac. Other beverages: Nestea, Nesquik, Nescau, Milo, Carnation, Libby's, Caro Dairy products (shelf stable): Nestlé, Nido, Nespray, Ninho, Carnation, Milkmaid, La Lechera, Moça, Klim, Gloria, Svelty, Molico, Nestlé Omega Plus, Bear Brand, Cofee-mate / (chilled): Nestlé, LC1, Chiquitín, La Lechera, La Laitière, Sveltesse, Yoco, Svelty, Molico, Ski Breakfast cereals: Nestlé Infant foods: Nestlé, Nan, Lactogen, Beba, Nestogen, Cérélac, Neslac, Nestum, Guigoz, Good Start Performance nutrition: PowerBar, Nesvita, Neston Healthcare: Nutren, Peptamen, Modulen Culinary products: (bouillons, soups, seasonings, prepared dishes, canned food, pasta, sauces): Maggi, Buitoni, Libby's, Thomy, Winiary, Frozen foods: Maggi, Buitoni, Stouffer's, Lean Cuisine, Hot Pockets Ice cream: Nestlé, Frisco, Motta, Camy, Savory, Peters, Häagen Dasz, Mövenpick, Schöller, Dreyer's Refrigerated products: (yoghurts, desserts, pasta, sauces): Nestlé, Buitoni, Herta, Tollhouse Chocolate and confectionery: Nestlé, Crunch, Cailler, Galak/Milkybar, KitKat, Quality Street, Smarties, Baci, After Eight, Baby Ruth, Butterfinger, Lion, Aero, Polo, Rolo Food Services and professional products: Chef, Davigel, Minor's, Santa Rica Pet care: Friskies, Fancy Feast, Alpo, Mighty Dog, Gourmet, Mon Petit, Felix, Purina, Dog Chow, ONE, Pro Plan, Beneful, Tidy Cats Flavours for the food industry: Food Ingredients Specialities (FIS) Pharmaceutical products: Alcon Pharmaceutical and cosmetic joint venture: Galderma, Laboratoires Innéov
Nestlé leads the way in Europe in the development of cosmeceuticals/ nutricosmetics. The joint venture between Nestlé and L'Oréal aims to produce a range of foods that will aim to improve the appearance of skin, hair and nails (and we thought fresh fruit did that...). The first product, which launched in France in March 2004, is Inneov Fermete, a nutritional complement developed for women over 40 who are concerned about skin firmness following menopause. It contains Lacto-Lycopene, which has been formulated with a combination of vitamin C and soya isoflavones to allow lycopene, a powerful antioxidant, to be easily absorbed into the body.[A] See section 'Corporate Crimes' section for more information on Nestle and L'Oreal 'Promoting untested nano-technology'.
Associated Company: L'Oréal. Nestlé is the biggest shareholder in this company. For more information see 'Who, Where, How Much?' section.
For background information on L'Oréal see http://www.corporatewatch.org.uk/news/animal_test_ban.htm
References [6] Business Week Online, 11th June 2001, www.businessweek.com/magazine/content/01_24/b3736645.htm
[A] Footnote: 'Can you eat yourself beautiful?' Anna Smyth. The Scotsman 6/10/04
