Karen Salters

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Alcohol badge.jpg This article is part of the Spinwatch public health oriented Alcohol Portal project.

Karen Salters is joint managing director of Beverage Brands, which owns WKD, she is a director of the Portman Group[1] and was recently heard defending the alcohol industry after the publication of a damaging report into industry practices.[2]. WKD was one of the products whose marketing practices were singled out as keen to attract "new 18 year olds" [3]. Salters echoed the Portman Group's response to the research published in the BMJ and added "All WKD advertising follows the tight regulations already in place and is pre-cleared by the relevant authorities.”[4].