Houston Associates PRCA Yearbook

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Houston Associates PR Ltd


  • John Houston


Media House
181--185 Kirkdale
London SE26 4QH
Telephone: 020 8778 1900
Fax: 02086599191
Email: richard@houston-associates.com
  • john@houston-associates.com
Website: www.houston-associates.com

Quality Assessment Achieved


Business Commenced




Range of Services

Houston Associates offers the dynamics of small agency and the methodologies of a large agency Its philosophy is to make the best use of PR collateral to generate extraordinary coverage. The 'extraordinary' is different for each client, for some it might be a first national press or broadcast appearance, for others it could be dominating their trade press sectors. The quest for the extraordinary began in 1992 when John Houston, a former journalist on several technology trade titles and The Financial Times, founded the company. His vision was to establish a creative technology agency targeting the trade, national and regional media. Developing this vision is a constant process, thus Houston Associates describes itself as a change company. That change is reflected in rapid development. The April 2004 PR Week top 150-agency table demonstrated 2003 growth of 24%. Organic expansion and the acquisition of engineering specialist Exposition Ltd, have already ensured 50% growth for 2004. This growth goes hand-in-hand with a careful recruitment process. Staff are selected for attitude, enthusiasm and understanding of the media. Company culture has also been carefully developed, eschewing job titles to encourage creativity at every level. It is this creativity that helps Houston Associates achieve the extraordinary.

Fee Income

-- 600,000

An Associate Member of the PRCA

Current Clients

* = client retained for more than three years
** = client retained for more than five years

Ad Hoc Clients

Partners / Directors

Holders of Public Office


Parent or Principal Company


Subsidiary Companies


Associate Companies


Overseas Owned Offices Within


International Affiliates Within


Other Addresses