Hamish Pringle

Hamish joined Ogilvy Benson & Mather as a graduate trainee, having completed his degree in PPE at Trinity College, Oxford in 1973.

After spells at Boase Massimi Pollitt, Publicis, Abbott Mead Vickers, his own agency Madell Wilmot Pringle and Leagas Delaney, Hamish joined KHBB in 1992 and became Chairman and CEO in 1995. Following the merger in 1997, he became Vice Chairman and Director of Marketing at Saatchi & Saatchi.

In 1999, Hamish launched his own branding and marketing communications consultancy, Brand Beliefs and became Consultant Director of Marketing Strategy for the IPA. In August 2001 he became Director General of the IPA.

As Director General he represents the IPA on a number of key industry bodies including the Advertising Association (AA), the Audit Bureau of Circulations (ABC), the Advertising Standards Board of Finance (ASBOF), the Broadcasters' Audience Research Board (BARB), Radio Joint Audience Research (RAJAR), the Communications Agencies Federation (CAF) and the European Association of Communication Agencies (EACA). He is also a member of the DTI Business Services Group.

Hamish is a member of the Marketing Society, the Marketing Group of Great Britain and the Solus Club. He supports two industry charities, NABS and HAT.

Hamish has co-authored two books: Brand Spirit: how cause related marketing builds brands, with Marjorie Thompson, then of Saatchi & Saatchi Cause Connection, published in 1999, and Brand Manners: how to create the self-confident organisation to live the brand, with William Gordon, then of Accenture, published in 2001.

He is married to Vivienne Pringle, co-founder with Judy Lever of Blooming Marvellous, the maternity, children's' wear and nursery goods company. They have four children and live in Chiswick, London.