First Public Relations

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First Public Relations is a UK PR and marketing consultancy for the travel and leisure industries.

It is owned by Alison Cryer, who took over the company in 2012, merging it with her own PR company Representation Plus.

Representation Plus handled the UK PR for Sri Lanka's tourism board, with a brief to:

'counteract Sri Lanka’s image of civil unrest and position the emerging “Refreshing” new destination as a safe, desirable holiday location for the discerning traveller through highly pro-active PR activities aligning Sri Lanka with similar luxury consumer brands, events and celebrities. Crisis Management during and post the civil war, counteracting negative publicity. Activities included press trips, press releases, placing 8 feature articles per year, creating consumer event opportunities such as the Chelsea Flower Show with the Orchid Society and Bird Show with Bill Oddie.