A former political correspondent at The Press Associate, October 1995 to December 1998, political editor at Sunday Business, January 1998 to May 1999, deputy political editor at The Sunday Telegraph, May 1999 to October 2001 and political editor at The Sunday Times from 2001 to 2008, Cracknell was appointed managing director of Financial Dynamics and chairman of its main lobbying arm FD-LLM between January 2008 and July 2008.
In 2014 Cracknell worked as an associate director and head of media at Tetra Strategy
- Danny Rogers Sunday Times political editor to lead FD-LLM PR Week, 1 November 2007, accessed 24 October 2014
- David Singleton FRONT PAGE: Cracknell to open agency PR Week, 31 July 2008, accessed 24 October 2014
- David Cracknell Linkedin, accessed 24 October 2014
- David Cracknell Hanover Communications, accessed 15 January 2015