Monday.com
Israeli Nasdaq-listed work-management software company in Tel Aviv, founded in 2012 by Roy Mann and Eran Zinman, who met in Unit 9900, the visual and satellite intelligence unit of the IDF Intelligence Directorate
| monday.com
| |
|---|---|
| Trade name | monday.com Ltd (DaPulse Labs Ltd until December 2017) |
| Logo |  monday.com logo |
| Type | Public company (Nasdaq: MNDY) |
| Founded | 2012 |
| Founder(s) | Roy Mann, Eran Zinman |
| Headquarters | 6 Yitzhak Sadeh Street, Tel Aviv 6777506, Israel |
| Industry | Software |
| Homepage | monday.com |
monday.com is an Israeli software company that sells cloud-based project and work-management software. It was founded in 2012 as DaPulse Labs Ltd and renamed monday.com Ltd in December 2017. It is registered with the Israeli Registrar of Companies under number 514744887, and its principal offices are at 6 Yitzhak Sadeh Street, Tel Aviv 6777506. Its shares have been listed on Nasdaq since June 2021.[1] Its co-founders and co-chief executives, Roy Mann and Eran Zinman, "met in Unit 9900 of the IDF's Intelligence Corps" (Unit 9900; Intelligence Corps), according to Ctech.[2] In 2024 it reported annual recurring revenue of $1 billion.[2]
History
Ctech reported in 2024 that Mann and Zinman met in Unit 9900, "where Mann recruited Zinman to a special team he led as a reservist". Mann later worked at Wix and Zinman at Conduit before they founded the company. Mann said: "in the beginning, we worked out of Wix's office, and they were our first customer, but the idea was entirely ours". Wix's chief executive Avishai Abrahami invested in the company, and Ctech reported that he kept a 1% stake and a seat on the board.[2] The company listed on Nasdaq in June 2021.[1] In August 2024 it agreed to give its foundation a one-time donation of $6.3 million, equal to 1% of its IPO proceeds.[1]
War and reserve service
Mann told Ctech in 2024 that "Even during the height of the conflict, when 12% of our Israeli employees were in military reserves, and many others were called to duty in the north, we've managed to maintain our operations", and Zinman said that 55% of the workforce was outside Israel.[2] The company's 2025 annual report said that "Some of our employees have been called up for reserve duty", and that "The global perception of Israel and Israeli companies, influenced by actions by international judicial bodies, may lead to increased sanctions", along with boycott efforts.[1]
Founders and military service
- Roy Mann, co-founder and co-chief executive: Unit 9900 (Intelligence Corps), where he led a special team as a reservist.[2]
- Eran Zinman, co-founder and co-chief executive: Unit 9900, recruited by Mann.[2]
In June 2018 Israel Defense reported on the launch of the 9900 alumni association, headed by former 9900 commanders Brigadier General (res.) Eli Pollak and Colonel (res.) Yossi Adler, and described Mann and Zinman as "graduates of 9900". It described 9900 as the Intelligence Directorate unit responsible for "the visual, geographic and satellite world", including intelligence satellites and mapping for military needs.[3]
See also
External links
Notes
- ↑ 1.0 1.1 1.2 1.3 monday.com Ltd, Annual Report on Form 20-F for the fiscal year ended December 31, 2025 US Securities and Exchange Commission, 2026, accessed 10 November 2026.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Sophie Shulman, Israeli success story: Monday.com's road from underdog to SaaS giant Ctech, 24 November 2024, accessed 10 November 2026.
- ↑ עולים על המפה (On the map) Israel Defense, 1 June 2018, accessed 10 November 2026.