CHEQ
Israeli advertising-fraud and "go-to-market security" company in Tel Aviv whose founder and chief executive, Guy Tytunovich, is a Unit 8200 veteran
| CHEQ
| |
|---|---|
| Trade name | CHEQ (Cheq) |
| Logo |  CHEQ logo |
| Type | Private company |
| Founded | 2016 (2014 according to Tytunovich; July 2017 according to CNBC) |
| Founder(s) | Guy Tytunovich, Ehud Levy, Asaf Botovsky |
| Headquarters | 23 Yehuda HaLevi Street, Tel Aviv 65136, Israel; offices in New York and London |
| Industry | Cyber security; advertising technology |
| Services | Detection of fake and automated traffic, ad fraud and invalid traffic; brand safety; identity checks for AI agents |
| Number of employees | About 200 (2022) |
| Homepage | cheq.ai |
CHEQ is an Israeli cyber-security company based in Tel Aviv that sells software to detect fake visitors, automated traffic and advertising fraud on websites, a field it calls "go-to-market security".[1] Its founder and chief executive, Guy Tytunovich, has said that he and his fellow founders are "graduates of the renowned 8200 cyber intelligence unit of the IDF" (Unit 8200).[2] In 2019 CNBC described the company as using "military-grade tech".[3]
History
Sources give three founding dates. Tytunovich told AiThority in 2018: "I founded CHEQ in 2014".[2] Globes and Ctech say that it was founded in 2016 by Tytunovich, its chairman Ehud Levy and its chief technology officer Asaf Botovsky.[1][4] CNBC reported in 2019 that the three "founded Cheq in July 2017".[3]
CNBC reported in 2019 that the company had 60 employees in Tel Aviv, "25 of which are engineers with defense or cybersecurity backgrounds, the company said".[3] In 2018 Tytunovich said that CHEQ had become a portfolio company of Battery Ventures.[2] In February 2022 it raised $150 million in a Series C round led by Tiger Global, with Battery Ventures, Hanaco, Phoenix Insurance and Key1 Capital, bringing its total funding to $183 million.[1] Ctech reported that Calcalist had learned the valuation was about $1 billion, and that the company had about 200 employees in New York, Tel Aviv and Tokyo, 120 of them in Israel.[4]
The company's website lists offices at 23 Yehuda HaLevi Street, Tel Aviv 65136; 22 West 19th Street, New York; and Henry Wood House, 4–5 Langham Place, London W1B 3DG, and brands including ClickCease and Deduce.[5]
Founders and military service
- Guy Tytunovich, founder and chief executive: he told AiThority: "I founded CHEQ in 2014 together with fellow cybersecurity experts, graduates of the renowned 8200 cyber intelligence unit of the IDF, which I am a proud graduate of myself" (Unit 8200; Intelligence Corps). He said that he had earlier founded AdZouk and BigaBid, and that CHEQ uses "military-grade NLP and machine learning".[2] CNBC described him as "a former member of the Israeli Defense Force's 8200 unit that deals with military cybersecurity", who relies on "some of the cybersecurity and natural-language processing knowledge he picked up in his past life".[3]
- Ehud Levy, co-founder and chairman.[1]
- Asaf Botovsky (also spelt Butovsky), co-founder and chief technology officer.[1][3]
See also
- Unit 8200
- Cheq Technologies (UK) Ltd
- Cyber and tech firms founded by ex Unit 8200 or occupation forces veterans
External links
Notes
- ↑ 1.0 1.1 1.2 1.3 1.4 Ofir Dor, Israeli cybersecurity co CHEQ raises $150m Globes, 22 February 2022, accessed 10 November 2026.
- ↑ 2.0 2.1 2.2 2.3 Sudipto Ghosh, Interview with Guy Tytunovich, Founder and CEO at CHEQ AiThority, 7 August 2018, accessed 10 November 2026.
- ↑ 3.0 3.1 3.2 3.3 3.4 Megan Graham, Ahead of the 2020 election, this Israeli start-up is using military-grade tech to fight fake news CNBC, 12 November 2019, accessed 10 November 2026.
- ↑ 4.0 4.1 Meir Orbach, CHEQ enters Unicorn club with $150 million Series C at $1 billion valuation Ctech, 22 February 2022, accessed 10 November 2026.
- ↑ CHEQ, Identity Security for the Agentic Web CHEQ, accessed 10 November 2026.