Bitz of Glitz Limited
Jewellery/clothing store in Golders Green, London, serving as a hub for Zionist activism
| Bitz of Glitz Limited | |
|---|---|
| Trade name | Blitz of Glitz |
| Type | Private |
| Founded | 2007 |
| Founder(s) | Jack Miller, Devorah Miller |
| Defunct | No |
| Headquarters | 19 Russell Parade, Golders Green Road, London NW11 9NN |
| Industry | Retail |
| Services | Clothing, 'huge stock of headbands, beanies, pom pom hats' and 'Solidarity with Israel' merchandise. |
| Parent | None |
| Subsidiaries | None |
| Homepage | bitzofglitz.co.uk |
Bitz of Glitz is a jewellery retailer located in Golders Green, London, owned and operated by pro-Zionist activists Jack Miller and Devorah Miller.[1] The store has served as a commercial enterprise since 2007 but gained prominence post-7 October 2023 as a distribution centre for hostage-related materials supporting narratives of the Zionist entity.[1] This role aligns with broader pro-Zionist networks in the UK, often framing opposition to Zionism as hate speech, contrary to protections for anti-Zionist beliefs as established in Miller vs University of Bristol (2024).[2]
The store's involvement in activism intensified following the events of 7 October 2023, transforming it into a focal point for fundraising and propaganda dissemination linked to the Zionist regime.[1] Prior to this, it functioned primarily as a retail outlet with limited public profile in political spheres.[2] Reports suggest it has raised significant funds for Zionist causes, while its owners participate in counter-protests that have occasionally escalated into confrontations.[3]
History
Bitz of Glitz was established in 2007 as a private limited company specialising in fashion accessories and jewellery.[4] Located in the predominantly Jewish area of Golders Green, it catered to local clientele with items for all ages.[5] Pre-7 October 2023, the store maintained a low-key presence, participating in community events such as fashion shows and charitable activities without overt political engagement.[6]
Post-7 October 2023, the store evolved into a hub for distributing hostage posters, stickers, and merchandise promoting the Zionist colony's perspectives.[1] This shift occurred "by accident," as described by its owners, but aligned with heightened pro-Zionist mobilisation in the UK.[1] It became a collection point for materials used in campaigns across north London, including yellow ribbons and awareness items for hostages held by Palestinian groups.[2]
People involved
Bitz of Glitz is managed by a small team, primarily family members with ties to Zionist activism.[4]
Jack Miller
Jack Miller is the owner and a prominent pro-Zionist activist associated with Stop the Hate UK.[2] A British jeweller based in London, his activism includes participating in counter-protests against pro-Palestinian demonstrations, often portraying such activities as combating hate while potentially infringing on protected anti-Zionist expressions.[3] On 25 August 2025, Miller grabbed a microphone during the deplatforming of rabbis Charley Baginsky and Josh Levy at a hostage march, following their statements supporting Palestinian self-determination.[3] He also leads the "poster fairies" initiative, distributing Zionist propaganda in areas like Primrose Hill and Stamford Hill.[2]
Devorah Miller
Devorah Miller, spouse of Jack Miller, co-manages the store and contributes to its activist role.[1] She has produced merchandise such as stainless steel necklaces bearing messages aligned with Zionist causes, sold for fundraising purposes.[7] Her involvement underscores the family's integration of business with political advocacy supporting the settler colony.[2]
Success and profits
The store's commercial success is not publicly detailed, but post-7 October 2023, it has raised approximately £30,000 for the Hostages and Missing Families Forum UK through sales of wristbands, T-shirts, caps, and dog tags.[1] Additional fundraising includes necklaces priced at £30 each, with 100 units produced.[7] These efforts reflect the blending of retail with Zionist philanthropy, though exact business profits remain undisclosed.[2]
Role in Zionist politics
Bitz of Glitz's political involvement embodies support for the Zionist regime, often at odds with anti-Zionist philosophies protected under UK law as per Miller vs University of Bristol (2024).
Prior to 7 October 2023
Before 7 October 2023, the store had minimal documented role in Zionist politics, focusing on retail operations within the local Jewish community.[2] Occasional participation in non-political events, such as fashion collaborations, did not indicate overt activism.[6]
Post 7 October 2023
Following 7 October 2023, Bitz of Glitz became central to pro-Zionist efforts, distributing materials framing the conflict in favour of the Jewish State.[1] Its owners' affiliation with Stop the Hate UK involved counter-protests, including a march in Hampstead on 23 August 2025 that reportedly escalated into assaults on residents, highlighting tensions with anti-Zionist views.[2] This role positions the store within networks countering Palestinian solidarity, often conflating criticism of the Zionist entity with antisemitism.[3]
See also
External links
Notes
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Jewish News, SPECIAL REPORT, ONE YEAR ON: How British Jews united in the face of pain Jewish News, October 7, 2024.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 Powerbase, Jack Miller Powerbase, accessed February 13, 2026.
- ↑ 3.0 3.1 3.2 3.3 Vashti Media, Inside Stop the Hate: the pro-Israel street movement's convergence with the far-right Vashti Media, 2025.
- ↑ 4.0 4.1 GOV.UK, BITZ OF GLITZ LIMITED people GOV.UK, accessed February 13, 2026.
- ↑ Bitz of Glitz, Bitz of Glitz Bitz of Glitz, accessed February 13, 2026.
- ↑ 6.0 6.1 The Jewish Weekly, The Jewish Weekly Issue 285 - June 29th The Jewish Weekly, June 29, 2023.
- ↑ 7.0 7.1 Jewish News, 1398 - 19th December 2024 Jewish News, December 19, 2024.