"With the exception of Kirsty Wark, most... people ..cultivate a low public profile - but that doesn't stop them having a major influence on how we see the world. If you read newspapers, watch TV and listen to the radio, they've shaped the news of the day". This quote taken from the Evening Times article (25 Jan 2005) is an apt summary of the importance of the unseen hand of PR in shaping both the content and editorial slant of public news and information.
- ^ Evening Times, January 25, 2005, THE GLASGOW 100 THE CITY'S MOST POWERFUL PEOPLE; Pg. 20, 3230 words, Pen is mightier than the sword; (not available online).