Adrian Furnham

From Powerbase
Jump to: navigation, search


Adrian Furnham is Professor of Psychology at University College London. In 1986 Furnham set up Applied Behavioural Research Awareness (ABRA)a management consultancy Company No. 01979999. The company specialised in research on corporate evaluation and design, performance appraisal, personnel and corporate assessment and selection, state-of-the art of literature reviews.[1]

Furnham also works as a business speaker via the agency City Speakers International. [2]

Biographical Information


  • 1995 D.Litt Natal University
  • 1991 D.Sc London University
  • 1981 D.Phil Oxford University
  • 1977 M.Sc Strathclyde University
  • 1976 M.Sc Econ London University
  • 1974 B.A Hons,M.A Natal University

Current activities

Furnham's current interests include: organisational psychology; psychometrics, especially personality assessment; complementary medicine; cross-cultural psychology, especially mental health and migration; economic socialisation.[3]


In November 2001, Furnham attended the Food Advertising Unit's annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". Brian Young a fellow member of the Advertising Education Forum, academic forum also attended. During the debate Furnham highlighted the need for more and better quality research into the area of childhood obesity and television advertising. He argued that "Children’s preferences and understandings come from a number of sources but particularly peers, schools and parents. There is no literature to support the case that television advertising, or indeed any form of advertising, is a direct route to children’s preferences and eventual parental conflict." .[4] [5]

In 1996 Furnham attended the conference on Food and Drink Advertising to Children organised by the Food Advertising Unit. During the conference Furnham stated that, "A child’s attention to food advertisements is necessary, but not sufficient, to influence a child’s demands. Parental behaviour and decisions are more influential. Banning advertisements to children has a negative educational effect about the real world.".[6]


Publications, Contact, Resources and Notes


Furnham's university website list over 700 publications.[9]

In addition Furnham has three publications listed on the Social Affairs Unit website.

  • 2002 Furnham published Growing up with Advertising. In the publication Furnham argues that those who wish to introduce regulations to protect young people from the advertising of products do not have evidence that young people are at risk from advertising. Furnham states that learning how to handle advertisements is educative and a useful part of growing up.[10]
  • 2000 Children & Advertising: The allegations and the evidence
  • 1993 Reaching for the Counter. The new child consumers: regulation or education?


Phone:020 7679 5395



  1. City Speakers International Adrian Furnham,accessed January 23 2009.
  2. City Speakers International Adrian Furnham,accessed January 23 2009.
  3. UCL Department of Psychology Adrian Furnhan, accessed January 6 2009.
  4. Advertising Association 2001 Conference, accessed January 23 2009.
  5. Advertising Association Conference proceedings, accessed January 23 2009.
  6. Advertising Education Forum Conference on Food and Drink Advertising to Children, accessed January 23 2009.
  7. Advertising Education Forum AEF Academic Network (AAN), accessed August 1 2007.
  8. Social Affairs Unit About us,accessed January 19 2009.
  9. University College London Adrian Furnham, accessed January 19 2009.
  10. Social Affairs Unit Growing up with Advertising,accessed January 19 2009.