Adam Lury

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Adam Lury is a Founding Partner of HHCL & Partners, the international advertising agency and on the Advisory Council of the Foreign Policy Centre ... Blue chip clients including the AA, BA, BP, Bacardi-Martini and Fuji Film. Lury was born in Tripoli and grew up in East Africa. His influential work as Group Planning Director for Boase Massimi Pollitt saw him take 'Planning' to Japan, the Middle East, Far East and West Africa. He also founded the agency's econometrics unit. He is author with Simon Gibson of "Dangerous Data" and "Blood Data" and the Foreign Policy Centre novella "Need to Know", which explores how Governments should respond to health-scares in a febrile political culture.