Rebranding Britain

A propaganda initiative started by the Conservative government and picked up by New Labour along with the Foreign Policy Centre

An advisory group - Panel 2000 - was appointed to deliberate on this by Robin Cook, the then Foreign Secretary. ^[1]

Among its members:

• Martin Sorrell

References

1. ^ BBC, "Britain's committee for cool", 1 Apr 1998, http://news.bbc.co.uk/1/hi/uk/72375.stm