Jason Halford

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Jason Halford is Associate Director of the Kissileff Laboratory for the Study of Human Ingestive Behaviour at the University of Liverpool.

  • 1999 Chartered Health Psychologist (C. Psychol.). British Psychological Society
  • 1994 Ph.D. University of Leeds
  • 1991 B.Sc. (Hons), Psychology University of Leeds

Biographical Information


Current activities

Halford's research focusses on the psychobiological factors underlying the expression of appetite and their application to the understanding of the aetiology and treatment of obesity and binge eating. Among his key areas of interest are:

  • Obesity.
  • Binge eating behaviour.
  • Cachexia.
  • Appetite Regulation.
  • Drug induced weight gain.
  • Triggers of Eating Behaviour.[1]


Halford has undertaken research into the effects of television advertising on children's food choices. His latest research paper, written in 2008 with several colleagues, " Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status", concluded that, "obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks." [2]

In 2004 Halford jointly published a paper with colleagues, "Effect of television advertisements for foods on food consumption in children". This paper concluded that, "As suggested the relationship between TV viewing and childhood obesity appears not merely a matter of excessive sedentary activity. Exposure to food adverts promotes consumption." [3]


In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Liverpool replied stating that, " Dr Halford has authorised me to tell you that he has not carried out work for the Advertising Education Forum (AEF), nor has he received any payment, including in kind." [6]

Publications, Contact, Resources and Notes




School of Psychology Eleanor Rathbone Building, University of Liverpool, Bedford Street South, Liverpool, L69 7ZA

Phone:+44 (0) 151 794 2952



  1. University of Liverpool, JHalford, accessed January 7 2009.
  2. Cambridge Journals Beyond-brand effect, accessed January 23 2009.
  3. NCBI Publications Effect of television advertisements, accessed January 23 2009.
  4. Association for the Study of Obesity Committee, accessed January 23 2009.
  5. Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
  6. Email correspondence between Dawn Kemp, School Administrator, School of Psychology, University of Liverpool and Mary Craig January 5-12 2009.